McDonald's Marks 20 Years in Russia

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In The Media

Carnegie Russia Eurasia Center

McDonald's Marks 20 Years in Russia

In 1990, when the Russian economy was falling apart and Russia was suffering from acute food shortages, the first McDonald's opened in Moscow, offering a new experience of food service.

By Maria Lipman

Published on Feb 3, 2010

Source: PRI's The World

Twenty years ago, when the Soviet economy was practically falling apart and Russia was suffering acute food shortages, the first McDonald's opened in Moscow and offered not only a new kind of food, but also an unfamiliar and welcoming customer service.

Discussing the difficult times in 1990, Masha Lipman remembers: "People were basically hunting for food. If you were walking down the street and saw a line, you would stop, and forget about other doings to get at least something. Even things as basic as milk."

Carnegie does not take institutional positions on public policy issues; the views represented herein are those of the author(s) and do not necessarily reflect the views of Carnegie, its staff, or its trustees.

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