The marginal fringe of this group portrays Europe as a scary place where the state abducts your children and no longer permits usage of the words “mommy” and “daddy.”

The mainstream, led by the new-old media-darling of Russian patriotic television, Dmitry Kiselev, is more sarcastic. Kiselev publicly mocked the (openly gay) German Foreign Minister Guido Westerwelle, saying that when he met the opposition brothers, boxers Vitali and Wladimir Klitschko, in Kiev, he was “heated and maybe overheated by the bodies of the heavyweights.”

The divide is genuine. A recent article by Michael Lipka of the Pew Research Center presents a map of attitudes to gay rights that runs more or less down the line of the old Iron Curtain (although Greece and the Czech Republic fall on the other side).

Citing a Pew survey from 2010, Lipka records responses across Europe to the statement, “Gay men and lesbians should be free to live their own lives as they wish.” West European countries, headed by the Netherlands, Sweden, and Denmark, are at the top of the list, with 89 percent or more of respondents approving the statement.

Down at the bottom are Ukraine and Russia, with only 28 and 25 percent respectively respecting gay rights.

Westerners who fight for gay rights should take this seriously. While not giving up the struggle, they should reflect that you will not make much progress if in these countries (or in parts of Alabama or Oklahoma for that matter) you just use the same discourse that you use at home.

Two other findings from the same poll give more food for thought. One is that the traditionally Catholic Spain has undergone a massive generational change—80 percent of Spaniards approved that statement. The second is that the third lowest response, on a par with Ukraine, was in another traditionally Catholic country, Lithuania.

Lithuania however, is a member of the European Union and NATO. It can be assumed that many Ukrainians will also “choose Europe” without fully sharing the European agenda on gay and lesbian rights.