McDonald's Marks 20 Years in Russia

{
  "authors": [
    "Maria Lipman"
  ],
  "type": "legacyinthemedia",
  "centerAffiliationAll": "",
  "centers": [
    "Carnegie Endowment for International Peace",
    "Carnegie Russia Eurasia Center"
  ],
  "collections": [],
  "englishNewsletterAll": "",
  "nonEnglishNewsletterAll": "",
  "primaryCenter": "Carnegie Russia Eurasia Center",
  "programAffiliation": "",
  "programs": [],
  "projects": [],
  "regions": [],
  "topics": []
}

In The Media

Carnegie Russia Eurasia Center

McDonald's Marks 20 Years in Russia

In 1990, when the Russian economy was falling apart and Russia was suffering from acute food shortages, the first McDonald's opened in Moscow, offering a new experience of food service.

By Maria Lipman

Published on Feb 3, 2010

Source: PRI's The World

Twenty years ago, when the Soviet economy was practically falling apart and Russia was suffering acute food shortages, the first McDonald's opened in Moscow and offered not only a new kind of food, but also an unfamiliar and welcoming customer service.

Discussing the difficult times in 1990, Masha Lipman remembers: "People were basically hunting for food. If you were walking down the street and saw a line, you would stop, and forget about other doings to get at least something. Even things as basic as milk."

Carnegie does not take institutional positions on public policy issues; the views represented herein are those of the author(s) and do not necessarily reflect the views of Carnegie, its staff, or its trustees.

More Work from Malcolm H. Kerr Carnegie Middle East Center

Commentary
Diwan
All or Nothing in Gaza
Implementing Phase 2 of Trump’s plan for the territory only makes sense if all in Phase 1 is implemented.
Yezid Sayigh
Commentary
The Middle East’s Promising Gen Z
Fifteen years after the Arab uprisings, a new generation is mobilizing behind an inclusive growth model, and has the technical savvy to lead an economic transformation that works for all.
Jihad Azour
Commentary
Diwan
A Mechanism of Coercion
Israeli-Lebanese talks have stalled, and the reason is that the United States and Israel want to impose normalization.
Michael Young
Commentary
Carnegie Politika
Baku Proceeds With Caution as Ethnic Azeris Join Protests in Neighboring Iran
Baku may allow radical nationalists to publicly discuss “reunification” with Azeri Iranians, but the president and key officials prefer not to comment publicly on the protests in Iran.
Bashir Kitachaev
Commentary
Diwan
All Eyes on Southern Syria
The government’s gains in the northwest will have an echo nationally, but will they alter Israeli calculations?
Armenak Tokmajyan

More Work from Malcolm H. Kerr Carnegie Middle East Center

Commentary

Diwan

All or Nothing in Gaza

Implementing Phase 2 of Trump’s plan for the territory only makes sense if all in Phase 1 is implemented.

Yezid Sayigh

Commentary

The Middle East’s Promising Gen Z

Fifteen years after the Arab uprisings, a new generation is mobilizing behind an inclusive growth model, and has the technical savvy to lead an economic transformation that works for all.

Jihad Azour

Commentary

Diwan

A Mechanism of Coercion

Israeli-Lebanese talks have stalled, and the reason is that the United States and Israel want to impose normalization.

Michael Young

Commentary

Carnegie Politika

Baku Proceeds With Caution as Ethnic Azeris Join Protests in Neighboring Iran

Baku may allow radical nationalists to publicly discuss “reunification” with Azeri Iranians, but the president and key officials prefer not to comment publicly on the protests in Iran.

Bashir Kitachaev

Commentary

Diwan

All Eyes on Southern Syria

The government’s gains in the northwest will have an echo nationally, but will they alter Israeli calculations?

Armenak Tokmajyan