• Research
  • Strategic Europe
  • About
  • Experts
Carnegie Europe logoCarnegie lettermark logo
EUUkraine
  • Donate
{
  "authors": [
    "David Rothkopf"
  ],
  "type": "legacyinthemedia",
  "centerAffiliationAll": "",
  "centers": [
    "Carnegie Endowment for International Peace"
  ],
  "collections": [],
  "englishNewsletterAll": "",
  "nonEnglishNewsletterAll": "",
  "primaryCenter": "Carnegie Endowment for International Peace",
  "programAffiliation": "",
  "programs": [],
  "projects": [],
  "regions": [
    "North America",
    "United States"
  ],
  "topics": [
    "Political Reform"
  ]
}

Source: Getty

In The Media

Five Ways Obama Can Bounce Back

In the wake of a Romney win at the first debate, the president must find a way to rebound.

Link Copied
By David Rothkopf
Published on Oct 10, 2012

Source: CNN

Ok. There’s no denying it. Barack Obama had a really, really bad debate. The New Yorker has ridiculed him on its cover. “Saturday Night Live” took its shots.

From Jon Stewart to David Letterman, the comedy community has worked the president's belly-flop from his podium at the University of Denver so hard that if you set up a joke with the words “Obama” and “debate” you don’t even need a punchline.

The results of the debate were not just a source of late-night hilarity either. Pollsters have also been worked up into a lather.

Romney’s win was by an unprecedented margin. It helped close yawning gaps nationally, in swing states and among key groups like women. Pundits, depending on what flavor they were, wringed their hands or gloated. Wise men just shook their heads in knowing silence.

So the question is what can the president do to rebound? Although the White House hasn't called me yet asking for tips, here’s a few of the tidbits of advice I'd give if they did:

1. Panic

I know this is what everyone is telling you not to do. But, listen to me, they are the people who got you in trouble in the first place. By far the biggest benefit of getting clobbered in the debate is that it should be a wake-up call for you. Time to study up (like you didn't do last time). Time to stop believing your campaign's cartoonish characterizations of Romney. He’s a real, formidable, guy. A serious opponent. Take him seriously this time.

2. Don’t panic, nothing has changed

I got your attention with the line about panicking. But the reality is you have every reason to remain calm, starting with the fact that you are a preternaturally calm person. First, it was inevitable given your lead in the polls that you would be on the losing side of the expectations game and post-first debate spin. Next, you know as well as anyone that even after spending a billion on this campaign, you and Mitt Romney are going to end up with America roughly split as it was before this whole dog-and-pony show started.

Finally, you’re still the president, and you still have everything going for you that you had going for you to begin with, from the good bits in your record to an electoral college and a shifting American demographic reality that will give you a healthy tailwind at the polls.

3. Show up

I don’t just mean this in the sense that you should be there and mentally engaged in the next debate. Given Romney’s win in the first debate, the natural story for the lazy ladies and gentlemen of the press will be to write about your comeback. I don’t want to put too much pressure on you, but you are going to have to try really, really hard to screw up this next debate, at least.

4. Take the high road

Again, I know this is not what your brain trust is telling you. Well, it’s not what many in the universe of your scared and angry supporters are calling for. Everyone is saying you should hit back hard. (No, I mean harder than the lame attacks on Romney for threatening to “fire” Big Bird.) Don’t play that game. 

What wins campaigns is offering the most optimistic, credible vision for the future. Don’t be a self-hating Democrat. You have a strong record on many fronts. By all means emphasize your successes. But focus on the future.

Focus on big ideas for creating jobs, making America competitive, promoting growth and making us stronger from the inside out. Romney has turned his race around largely by letting people see that he’s actually a good guy on many levels. Acknowledge it. Challenge him when he is misleading but don’t get sucked into name calling. The facts matter much less than how you make people feel. (Sorry, it’s true.) Just make sure people know you have a better vision for more people. And by people, I mean swing voters. The others have all made up their minds.

So, despite the temptations, veer away from the partisan. Americans want solutions, not more gridlock and name calling.

5. Try to avoid an October surprise

If you follow the four steps described above both in debates and on the road (and spend a lot of time in Ohio, Florida and Virginia) you will probably still win this thing. Of course, there’s still time for some October (or early November) surprise that will be a game changer. But you’re the president of the United States for goodness sake. You have some influence. Try to avoid disasters (on and off the debate stage), and you will soon be able to go back to grappling with the hardest problems in the world all day long.

For Gov. Romney, the advice is simpler. Keep doing what you did the other night. Well-prepared, moderate, likeable and presidential is not exactly a losing combination. But expect the next debates to be somewhat more challenging. It’s highly likely the president of the United States will actually turn up the next couple of times around.

This article was originally published by CNN. 

About the Author

David Rothkopf

Former Visiting Scholar

David Rothkopf was a visiting scholar at the Carnegie Endowment as well as the former CEO and editor in chief of the FP Group.

    Recent Work

  • In The Media
    How Bush, Obama, and Trump Ended Pax Americana

      David Rothkopf

  • In The Media
    A Bigger Clubhouse

      David Rothkopf

David Rothkopf
Former Visiting Scholar
David Rothkopf
Political ReformNorth AmericaUnited States

Carnegie does not take institutional positions on public policy issues; the views represented herein are those of the author(s) and do not necessarily reflect the views of Carnegie, its staff, or its trustees.

More Work from Carnegie Europe

  • Commentary
    Strategic Europe
    The EU Needs a Third Way in Iran

    European reactions to the war in Iran have lost sight of wider political dynamics. The EU must position itself for the next phase of the crisis without giving up on its principles.

      Richard Youngs

  • Trump United Nations multilateralism institutions 2236462680
    Article
    Resetting Cyber Relations with the United States

    For years, the United States anchored global cyber diplomacy. As Washington rethinks its leadership role, the launch of the UN’s Cyber Global Mechanism may test how allies adjust their engagement.

      • Christopher Painter

      Patryk Pawlak, Chris Painter

  • Commentary
    Strategic Europe
    Europe on Iran: Gone with the Wind

    Europe’s reaction to the war in Iran has been disunited and meek, a far cry from its previously leading role in diplomacy with Tehran. To avoid being condemned to the sidelines while escalation continues, Brussels needs to stand up for international law.

      Pierre Vimont

  • Commentary
    Strategic Europe
    Can Europe Still Matter in Syria?

    Europe’s interests in Syria extend beyond migration management, yet the EU trails behind other players in the country’s post-Assad reconstruction. To boost its influence in Damascus, the union must upgrade its commitment to ensuring regional stability.

      Bianka Speidl, Hanga Horváth-Sántha

  • Commentary
    Strategic Europe
    Taking the Pulse: Can the EU Attract Foreign Investment and Reduce Dependencies?

    EU member states clash over how to boost the union’s competitiveness: Some want to favor European industries in public procurement, while others worry this could deter foreign investment. So, can the EU simultaneously attract global capital and reduce dependencies?

      • Rym Momtaz

      Rym Momtaz, ed.

Get more news and analysis from
Carnegie Europe
Carnegie Europe logo, white
Rue du Congrès, 151000 Brussels, Belgium
  • Research
  • Strategic Europe
  • About
  • Experts
  • Projects
  • Events
  • Contact
  • Careers
  • Privacy
  • For Media
  • Gender Equality Plan
Get more news and analysis from
Carnegie Europe
© 2026 Carnegie Endowment for International Peace. All rights reserved.