• Commentary
  • Research
  • Experts
  • Events
Carnegie China logoCarnegie lettermark logo
{
  "authors": [
    "Thomas de Waal"
  ],
  "type": "commentary",
  "centerAffiliationAll": "",
  "centers": [
    "Carnegie Endowment for International Peace",
    "Carnegie Europe",
    "Carnegie Russia Eurasia Center"
  ],
  "collections": [],
  "englishNewsletterAll": "",
  "nonEnglishNewsletterAll": "",
  "primaryCenter": "Carnegie Europe",
  "programAffiliation": "",
  "programs": [],
  "projects": [],
  "regions": [
    "Caucasus",
    "Russia",
    "Georgia"
  ],
  "topics": [
    "Political Reform",
    "Foreign Policy"
  ]
}

Source: Getty

Commentary
Carnegie Europe

Sticks and Carrots in Georgia

An exertion of soft power by stealth is Russia's best chance of re-establishing influence in Georgia. And its only chance of success is if the new economic relationship between the EU and Georgia fails to deliver results.

Link Copied
By Thomas de Waal
Published on Jun 26, 2014

"What will the Russians do next?" This is the question I heard debated in multiple conversations in Georgia earlier this month.

Friday June 27 is a big day for Georgia, Moldova, and Ukraine, as their leaders travel to Brussels to sign Association Agreements with the European Union and agreements on deeper economic ties known as the Deep and Comprehensive Free Trade Area.

Moscow has already registered its disapproval. The Russian government has weapons to hand it can use in Moldova and Ukraine to try to slow the two countries' progress towards European integration. Ukraine is in a protracted crisis, largely of Russia's making. Moldova has a parliamentary election later this year in which the pro-Russian Communist Party is a major contender.

Georgia is a different proposition, being far more independent of Russia both economically and politically. In April this year, Russian officials let it be known that they would not try to disrupt Georgia's progress towards the EU Association Agreement.

In a recent paper, Sergi Kapanadze, a former Georgian deputy foreign minister who now runs a think-tank in Tbilisi, has compiled a useful list of the "pressure points" that Russian can use to squeeze Georgia if it wants to.

They include expelling Georgian migrant workers from Russia, as happened in 2007; cutting off the large remittance flows; re-imposing a ban on Georgian exports of wine and agricultural products. Russia could also invite South Ossetia to call a referendum on unification with North Ossetia and the Russian Federation. This is the desire of the new majority party in the South Ossetian parliament and was discussed with Kremlin envoy Vladislav Surkov over the last few days.

The trouble with these measures, from Moscow's point of view, is that they would most likely produce the opposite effect of what was intended, further alienating Georgians from Russia.

Russia still has a much weaker foundation in Georgia than in either Moldova or Ukraine. In Georgia's recent municipal elections the party of former speaker of parliament Nino Burjanadze, who positioned herself as "the only opposition" with a pro-Russia and anti-Europe program won only 12 percent of the vote.

Years of aggressive behavior have reduced support for Russia amongst Georgians, despite many historical and religious ties.

That is why we can expect Russia to continue to use more carrots than sticks in Georgia.

A new rapprochement with Moscow since the Georgian Dream coalition took office in October 2012 has had results. Georgian wine has now recovered its position in the Russian market and more than 15 million bottles were sold in the first quarter of this year. Georgia took part in the Sochi Winter Olympic Games. Negotiations are taking place about easing visa restrictions.

Moscow will try to build a new support-base using friendly businesses, non-governmental organizations and elements in the church. Pro-Russian actors will portray the EU as a purveyor of decadence and a threat to Georgian traditional values. And they will try to exploit inevitable disappointment that the new free trade agreement with the EU is not providing instant relief from high unemployment.

In short, an exertion of soft power by stealth is Russia's best chance of re-establishing influence in Georgia. And its only chance of success is if the new economic relationship between the EU and Georgia fails to deliver results.

About the Author

Thomas de Waal

Senior Fellow, Carnegie Europe

Thomas de Waal is a senior fellow at Carnegie Europe, specializing in Eastern Europe and the Caucasus.

    Recent Work

  • Commentary
    A Black Sea Truce Is About Global Food Security, Too

      Thomas de Waal

  • Article
    Managing Montreux: Turkey and the Russia-Ukraine War in the Black Sea

      Thomas de Waal

Thomas de Waal
Senior Fellow, Carnegie Europe
Thomas de Waal
Political ReformForeign PolicyCaucasusRussiaGeorgia

Carnegie does not take institutional positions on public policy issues; the views represented herein are those of the author(s) and do not necessarily reflect the views of Carnegie, its staff, or its trustees.

More Work from Carnegie China

  • Commentary
    Emissary
    Trump and Xi Are Angling for Three Years of Stability

    But their "principal to principal" model will only be as effective as the political strength of each leader back home.

      • Damien Ma

      Damien Ma

  • Commentary
    China Sells Stability Amid American Volatility

    U.S. unpredictability has allowed China to capitalize on its positioning as the “responsible great power”. Paradoxically, the more China wins the perception game, the more likely expectations will rise for Beijing to deliver not just words but to demonstrate with its deeds.

      Chong Ja Ian

  • Vietnam's Top Leader To Lam meets with young representatives from China and Vietnam participating in the "Red Study Tours" at the Great Hall of the People on April 15, 2026 in Beijing, China. T
    Commentary
    Why Vietnam Is Swinging in China’s Direction

    Hanoi and Beijing have long treated each other as distant cousins rather than comrades in arms. That might be changing as both sides draw closer to hedge against uncertainty and America’s erratic behavior.

      • Nguyen-khac-giang

      Nguyễn Khắc Giang

  • Commentary
    China’s Energy Security Doesn’t Run Through Hormuz but Through the Electrification of Everything

    Across Asia, China is better positioned to withstand energy shocks from the fallout of the Iran war. Its abundant coal capacity can ensure stability in the near term. Yet at the same time, the country’s energy transition away from coal will make it even less vulnerable during the next shock.


      • Damien Ma

      Damien Ma

  • Commentary
    Malaysia’s Year as ASEAN Chair: Managing Disorder

    Malaysia’s chairmanship sought to fend off short-term challenges while laying the groundwork for minimizing ASEAN’s longer-term exposure to external stresses.

      Elina Noor

Get more news and analysis from
Carnegie China
Carnegie China logo, white
Keck Seng Tower133 Cecil Street #10-01ASingapore, 069535Phone: +65 9650 7648
  • Research
  • About
  • Experts
  • Events
  • Contact
  • Careers
  • Privacy
  • For Media
Get more news and analysis from
Carnegie China
© 2026 Carnegie Endowment for International Peace. All rights reserved.