It seems that, finally, Bulgarian society has had enough of the country’s corruption, lack of transparency, and contract killings. Recent opinion polls show that two-thirds of Bulgaria’s 7.3 million people support the demonstrators.

The protesters will not easily be fobbed off with promises of cleaner government by their leaders. Too many such promises have been made—and broken—since November 1989, when Bulgarians peacefully toppled Todor Zhivkov’s Communist regime. But they failed to make a clean break with the past.

Perhaps now Bulgaria’s moment has finally arrived. Maybe this is the time when a younger generation, untainted by the dirty politics of the country’s long transition, can take over.

That would be long overdue.

During the 1990s, Bulgaria was one of the neglected outposts of the Balkans. As war raged in the former Yugoslavia, Bulgaria suffered on two counts. First, that conflict as well as Western sanctions against Serbia crippled Bulgaria’s economy. Second, the war gave the country’s former Communist security services and Russian oligarchs an ideal opportunity to gain control of large parts of the economy, including energy.

As experience has shown across most of Eastern Europe since the 1990s, whoever holds the main levers of the economy holds the levers of power as well.

Nowhere has this relationship been as umbilical as in Bulgaria. Regardless of all the preparations during the 2000s for joining the EU, most of the country’s governing politicians only paid lip service to reforms, especially on the judiciary and rules of procurement. Nor did successive governments do much to try and dismantle the mafias.

The EU knew exactly how corrupt Bulgaria was when it became a member. But there was some hope—or wishful thinking—in Brussels that once the country joined, reforms would be speeded up.

Well, that didn’t happen. The European Commission’s monitoring reports on Bulgaria make for depressing reading. Brussels even held back some of the funds destined for Bulgaria to force the country to address its systemic corruption.

But while every government pledged to reform the judiciary, little was achieved. The oligarchs had become a state within a state, causing even sincere efforts to introduce reforms to fail.

Both oligarchs and politicians may now have overplayed their hand.

In May, the Socialist government appointed Delyan Peevski as head of the national security agency. The media mogul, who had served as a minister under a previous Socialist government, already had a reputation for corruption. That clearly did not matter to the politicians who appointed him.

But it did to Bulgaria’s newly self-confident civil society. Days after Peevski’s appointment as security chief, thousands of people, old and young, took to the streets protesting against his new role. Prime Minister Plamen Oresharski quickly gave in and reversed Peevski’s appointment, hoping the matter would end there. But he miscalculated.

For ordinary Bulgarians, Peevski’s removal is just the start. They want something much more fundamental. “Civil society in Bulgaria is voicing strong demands for genuine reform of the ailing state institutions and for effective democracy. These demands are homegrown and have a grassroots pedigree,” argues Ivan Krastev, director of the Center for Liberal Strategies in Sofia.

This homegrown aspect is crucial. There are many interest groups in Bulgaria hoping to discredit the demonstrators, either through provoking violence or by blaming the protests on external agents such as the EU.

The reality is that the EU as a whole is giving Bulgaria’s new civic movement far less support than they could have wished for.

The demonstrators certainly don’t get much help from the European Parliament. The reason is that the two biggest groups there, the Socialists and Democrats and the European People’s Party, have affiliates in Bulgaria’s political establishment. One includes Bulgaria’s Socialist Party among its members, the other the center-right Citizens for European Development of Bulgaria, the country’s former governing party.

The European Commission, at least, has given the protesters some moral support. In a live question-and-answer session with Bulgarians this week, Viviane Reding, the EU’s justice commissioner, said her sympathy “was with Bulgarians protesting against corruption.”

Clearly, it is up to the protesters themselves to take the next step. Their big challenge is how to channel their grievances into a clear political program. For that, they need honest and competent leaders and fully transparent sources of financial support.

Given the enormous popular disgust with the old system, change may finally be possible. Perhaps this really is Bulgaria’s moment.