• Research
  • Strategic Europe
  • About
  • Experts
Carnegie Europe logoCarnegie lettermark logo
EUUkraine
  • Donate
{
  "authors": [
    "Moisés Naím"
  ],
  "type": "legacyinthemedia",
  "centerAffiliationAll": "",
  "centers": [
    "Carnegie Endowment for International Peace"
  ],
  "collections": [],
  "englishNewsletterAll": "",
  "nonEnglishNewsletterAll": "",
  "primaryCenter": "Carnegie Endowment for International Peace",
  "programAffiliation": "",
  "programs": [],
  "projects": [],
  "regions": [
    "North America",
    "United States",
    "Middle East",
    "North Africa",
    "Egypt",
    "Saudi Arabia",
    "United Arab Emirates"
  ],
  "topics": [
    "Economy",
    "Security",
    "Global Governance",
    "Foreign Policy"
  ]
}

Source: Getty

In The Media

It Started With Porn

Image manipulation is nothing new. But deepfake is different and more dangerous because the technology is used as a weapon.

Link Copied
By Moisés Naím
Published on Sep 27, 2018

Source: El País

At the end of last year a series of pornographic videos began showing up on the internet. This is nothing new, but these were different because they starred some of the world’s top actresses and singers. Naturally, they went viral: millions of people around the world saw them. Very quickly it became clear that Scarlett Johansson, Taylor Swift, Katy Perry, and other artists were not the real protagonists of the sex videos, but rather the victims of a new technology that – using artificial intelligence and other advanced digital tools – allows their creators to insert anyone’s face into a very credible video.

And this was just the beginning. It wasn’t long before Angela Merkel, Donald Trump, and Mauricio Macri were also victims of what is known as “deepfake.” Barack Obama was used, without his consent, to exemplify the possible nefarious uses of the new technology. We can watch Obama saying what the forger wants him to but has never said before. But it is, nevertheless, a very realistic video.

Image manipulation is nothing new. Authoritarian governments have a long history of “disappearing” disgraced leaders from official photographs. And since 1990 Photoshop has allowed users to alter digital photographs, a practice that has become so common it is considered a verb by Merriam-Webster.

The potential for the videos to exacerbate international conflicts is enormous

But deepfake is different. And much more dangerous. In just the year since the fake celebrity porn videos appeared, the technology has improved dramatically. Everything about these videos is hyper realistic, and the person’s voice and gestures are so exactly rendered that it becomes impossible to know it is a forgery without using sophisticated verification programs. And perhaps the biggest danger of deepfake is that the technology is available to anyone.

A distraught ex could create (and anonymously distribute) a video that perfectly imitates the voice, gestures, and face of the woman who left him and in which she appears to be doing and saying the most shameful and degrading things. A video of the police brutally beating an elderly woman who is participating in a street march could provoke violent clashes between protesters and the police. The respected leader of a racial or religious group could incite his followers to attack members of another race or religion. Some students could produce a compromising video of a teacher they despise. Or digital extortionists could threaten a company with disclosing a damaging video, if the company does not pay a hefty ransom.

The possible uses of deepfake in politics, economics, or international relations are as varied as they are sinister. The release of a video showing a presidential candidate saying or doing reprehensible things shortly before the elections will certainly become a more commonly used election trick. Even if the candidate’s opponent doesn’t approve the hoax, his most radical followers can produce and distribute the video without asking for anyone’s permission.

The possible uses of deepfake in politics, economics, or international relations are as varied as they are sinister

The counterfeit videos’ potential to cloud relations between countries and exacerbate international conflicts is also enormous.

And this is not hypothetical. It has already happened. Last year, the Emir of Qatar, Tamim bin Hamad al-Thani, appeared in a video praising and supporting Hamas, Hezbollah, the Muslim Brotherhood, and Iran. This provoked a furious reaction from Saudi Arabia, the United Arab Emirates, Bahrain, and Egypt, countries that already had strained ties with Qatar. They denounced the emir’s speech as supporting terrorism, broke diplomatic relations, closed the borders, and imposed a blockade by air, sea, and land. The reality, however, is that the Emir of Qatar never gave that speech; while the video that escalated the conflict was not produced with deepfake technologies it was sufficient to provoke a dangerous escalation of the conflict that was already simmering. The video was still a fake but the boycott that resulted is very real, and remains in force.

The threat that deepfake represents to social harmony, democracy, and international security is obvious. The antidotes to this threat are much less clear, although there are some proposals. All organizations that produce or distribute photographs or videos should be forced to use technology blocks that make their visual and audio material unalterable. People must also have access to technologies that protect them from being victims of deepfakes. Laws must be adapted so that those who defame or cause harm to others through the use of these technologies can be brought to justice. The ease with which it is now possible to operate anonymously on the web should not be tolerated. All this is necessary, but insufficient. We will need to do much more.

We have entered an era in which the ability to differentiate the truth from lies, facts from fiction, is being eroded. And with it, trust in institutions and in democracy. Deepfake is another new and powerful weapon in the arsenal that the merchants of lies have at their disposal.

We have to fight them.

This article was originally published in El País.

About the Author

Moisés Naím

Distinguished Fellow

Moisés Naím is a distinguished fellow at the Carnegie Endowment for International Peace, a best-selling author, and an internationally syndicated columnist.

    Recent Work

  • Research
    The World Reacts to Biden’s First 100 Days
      • +10

      Rosa Balfour, Frances Z. Brown, Yasmine Farouk, …

  • Commentary
    View From Latin America

      Moisés Naím

Moisés Naím
Distinguished Fellow
Moisés Naím
EconomySecurityGlobal GovernanceForeign PolicyNorth AmericaUnited StatesMiddle EastNorth AfricaEgyptSaudi ArabiaUnited Arab Emirates

Carnegie does not take institutional positions on public policy issues; the views represented herein are those of the author(s) and do not necessarily reflect the views of Carnegie, its staff, or its trustees.

More Work from Carnegie Europe

  • Commentary
    Strategic Europe
    Taking the Pulse: Is it NATO’s Job to Support Trump’s War of Choice?

    Donald Trump has demanded that European allies send ships to the Strait of Hormuz while his war of choice in Iran rages on. He has constantly berated NATO while the alliance’s secretary-general has emphatically supported him.

      • Rym Momtaz

      Rym Momtaz, ed.

  • Commentary
    Strategic Europe
    Time to Merge the Commission and EEAS

    The EU is structurally incapable of reacting to today’s foreign policy crises. The union must fold the EEAS into the European Commission and create a security council better prepared to take action on the global stage.

      Stefan Lehne

  • Commentary
    Strategic Europe
    Russia’s Imperial Retreat Is Europe’s Strategic Opportunity

    The war in Ukraine is costing Russia its leverage overseas. Across the South Caucasus and Middle East, this presents an opportunity for Europe to pick up the pieces and claim its own sphere of influence.

      William Dixon, Maksym Beznosiuk

  • Commentary
    Is the Radical-Right Threat Existential or Overstated?

    Amid increased polarization and the influence of disinformation, radical-right parties are once again gaining traction across Europe. With landmark elections on the horizon in several countries, are the EU’s geostrategic vision and fundamental values under existential threat?

      Catherine Fieschi, Cas Mudde

  • Research
    Planetary vs International Security: Economic Growth at the Crossroads

    Economic growth is at the heart of a dilemma between planetary and international security.

      Olivia Lazard

Get more news and analysis from
Carnegie Europe
Carnegie Europe logo, white
Rue du Congrès, 151000 Brussels, Belgium
  • Research
  • Strategic Europe
  • About
  • Experts
  • Projects
  • Events
  • Contact
  • Careers
  • Privacy
  • For Media
  • Gender Equality Plan
Get more news and analysis from
Carnegie Europe
© 2026 Carnegie Endowment for International Peace. All rights reserved.