Ingrid Bruns

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Framing the Issues

In presenting its case for war in Iraq, Bush administration officials carefully framed the issues in ways compatible with its larger goals and forced opponents to debate on its terms. By controlling the questions, the administration could control the answers. Instead of addressing the risks of invading Iraq, officials emphasized the risks of not invading Iraq. Instead of a careful assessment of costs and benefits, they cast the decision to go to war as a test of strength and resolve. This tactic is best illustrated in the way the administration presented its three main points: Iraq was a gathering threat, Saddam Hussein was a madman who could not be deterred, and Iraq was tied to September 11 and the war on terror.


  • Ingrid Bruns
· October 27, 2004