Whether this turns out to be true or not is not so important: since he had lost his government post, Surkov was “appointed” by the rumormongers to a half-dozen positions, none of which has materialized. What really counts is that Vladimir Putin has resolved not to give up Ukraine without a good fight—and, for the time being, he does not expect to lose.

In Putin’s calculus, the EU association agreement has already aroused many unrealistic expectations in Ukraine, which will soon turn into disappointments. EU membership remains uncertain, and in any event is many years away, while the economic effect of the Russian response to Ukraine’s “departure” will be immediate. True, Commissioner Stefan Fule has indicated the EU would lower import tariffs to help Ukraine compensate for the loss of the Russian market, but it is unlikely to help much before Ukrainian products become competitive in Europe.

Thus, the Kremlin expects many more in Ukraine to have second thoughts about European integration and to revisit the Eurasian option. Surkov’s—or somebody else’s—job will be to organize this process and to coordinate it with Russia’s own policy toward Ukraine, ahead of the 2015 presidential elections there. It looks clever, but Operation Ukraine contains seeds of its own demise. In Russia, Ukrainians have a reputation of being pragmatic, but they also are reputed to be strong-headed and independent-minded. Putin and especially his eager associates in fact may be helping Ukraine to make its choice—the one he does not like.

The reason for this, ironically, lies in Putin’s own highly emotional, even romantic attitude toward the “cradle of Russian civilization.” A cooler-headed, entirely rational Russian politician might have concluded that trying to include Ukraine into a Moscow-led project was not worth it. Ukraine, a poorer country than Russia, would cost Moscow too much; a big nation, it would demand too much of a voice and even be able to block the whole Eurasian project; an independent-minded society, it would always look for a way out of Russia’s embrace. From this perspective, dealing with Ukraine as a foreign country would save money, avoid headache, and prevent ultimate disappointment.

Putin’s attitude is different. He seems to genuinely believe in the transcendental Orthodox unity of Eastern Slavs and has vowed to restore it. For him, seeing Ukraine moving away from Russia and leaning toward the EU is unnatural, even perverse. The campaign in Ukraine is beginning in earnest. It will not culminate at Vilnius; it will last as long as Ukraine remains outside the EU—which means a very long time indeed. As the campaign continues, the EU will be drawn ever more into the fray: Moscow will make the Europeans compete harder even where they are reluctant to do much. Ultimately, the Ukrainians themselves will have to decide, and at the end of the—very long—day, there will be no no man’s land in Europe.