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Podcast Episode

Inside the BJP Campaign

What's is the BJP's campaign strategy? Journalist Smriti Kak Ramachandran sits down with Milan Vaishnav to provide the latest analysis on the BJP's campaign to cement national support while India's elections unfold.

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By Milan Vaishnav and Smriti Kak Ramachandran
Published on Apr 30, 2024

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The incumbent Bharatiya Janata Party (BJP) of Prime Minister Narendra Modi entered this election as the clear favorite with every single pre-election survey pointing a decisive victory. However, the party is leaving no stone unturned in its effort to notch a third consecutive parliamentary majority.

To discuss the BJP’s campaign, Milan is joined on the show this week by Smriti Kak Ramachandran, a veteran journalist who covers the BJP for the Hindustan Times. Smriti has spent over a decade in journalism combining old fashioned leg work with modern story telling tools.

Milan and Smriti discuss how the BJP is responding to lower-than-expected turnout in the first phase of voting, Modi’s communally-tinged speech in Rajasthan, and the surprising omission from the BJP’s manifesto. Plus, the two discuss the states the BJP is keeping a close eye on, from Odisha in the east to Tamil Nadu in the south.

Episode notes:

1. Smriti Kak Ramachandran, “Lok Sabha polls: BJP announces new candidate for Ladakh,” Hindustan Times, April 23, 2024.

2. Smriti Kak Ramachandran, “No changes to constitution, assures PM,” Hindustan Times, April 22, 2024.

3. Smriti Kak Ramachandran, “Odisha gives BJP sleepless nights,” Hindustan Times, April 18, 2024.

4. Smriti Kak Ramachandran, “Lok Sabha election manifestos: Modi’s Guarantee, Congress’s NYAY,” Hindustan Times, April 16, 2024.

5. Smriti Kak Ramachandran, “String of new BJP entrants puts focus on headhunter,” Hindustan Times, April 16, 2024.

6. Smriti Kak Ramachandran, “BJP Lok Sabha poll manifesto: A mix of welfare politics, ideological causes,” Hindustan Times, April 14, 2024.

7. “Previewing India's 2024 General Election (with Sukumar Ranganathan),” Grand Tamasha, April 17, 2024.

8. Pratap Bhanu Mehta, “Why voters’ silence is making the BJP nervous,” Indian Express, April 24, 2024.

Hosted by

Milan Vaishnav
Director and Senior Fellow, South Asia Program
Milan Vaishnav

Featuring

Smriti Kak Ramachandran
Hindustan Times

Carnegie does not take institutional positions on public policy issues; the views represented herein are those of the author(s) and do not necessarily reflect the views of Carnegie, its staff, or its trustees.

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