Source: Getty
paper

How DiDi Chuxing Adapts to Latin America’s Era of Digital Platforms

The Chinese ride-hailing app has acclimated remarkably well to local conditions, challenging simplistic narratives about the entry of Chinese companies into the region.

by Omar Manky and Natalia Mogollón
Published on July 1, 2024

Preface

China Local/Global

China has become a global power, but there is too little debate about how this has happened and what it means. Many argue that China exports its developmental model and imposes it on other countries. But Chinese players also extend their influence by working through local actors and institutions while adapting and assimilating local and traditional forms, norms, and practices.

With a generous multiyear grant from the Ford Foundation, Carnegie has launched an innovative body of research on Chinese engagement strategies in seven regions of the world—Africa, Central Asia, Latin America, the Middle East and North Africa, the Pacific, South Asia, and Southeast Asia. Through a mix of research and strategic convening, this project explores these complex dynamics, including the ways Chinese firms are adapting to local labor laws in Latin America, Chinese banks and funds are exploring traditional Islamic financial and credit products in Southeast Asia and the Middle East, and Chinese actors are helping local workers upgrade their skills in Central Asia. These adaptive Chinese strategies that accommodate and work within local realities are mostly ignored by Western policymakers in particular.

Ultimately, the project aims to significantly broaden understanding and debate about China’s role in the world and to generate innovative policy ideas. These could enable local players to better channel Chinese energies to support their societies and economies; provide lessons for Western engagement around the world, especially in developing countries; help China’s own policy community learn from the diversity of Chinese experience; and potentially reduce frictions.

Evan A. Feigenbaum
Vice President for Studies, Carnegie Endowment for International Peace

Summary

Information and communication technologies have radically transformed the organization of the world of work, to the point where people speak of an “uberization” of the economy.1 However, it is not Uber but DiDi that is the leading company in personal mobility globally: in 2021, DiDi recorded more trips in China than Uber worldwide.2 But DiDi’s ambition extends beyond China. For the past five years, the company has begun investing in other markets in Asia, Africa, and Latin America. This expansion presents crucial challenges in terms of adapting to environments very different from China’s—such as that in Latin America, which is characterized by high levels of informality in the labor market and problems of citizen insecurity.

This paper explores and analyzes the strategies that DiDi used to establish itself in Latin American countries, including Mexico, Brazil, Colombia, and Peru. The context in which DiDi arrived in the region differs significantly from the Chinese context. Before DiDi’s entry in late 2019, the Latin American market was dominated by global giants such as Uber and Cabify. That timing also meant that DiDi’s entry was affected by the coronavirus pandemic and restrictions on people’s mobility, as well as the economic crisis faced by the region. Moreover, although the extent varied between cities, the company faced a challenging environment due to protests by taxi driver associations and unions against ride-hailing platforms.

In this context, DiDi implemented adaptation strategies based on three pillars. First, it established strategic alliances with local governments, private companies, and civil society actors to address security issues and promote social initiatives. Second, it adapted to local needs by offering innovative services (such as DiDi Food for food delivery and the DiDi Flex fare negotiation option) and expanding its services to the financial sector through loans and credit cards in countries like Mexico and Brazil. Finally, the company emphasized passenger safety, with rigorous driver verification processes and options for drivers to avoid dangerous areas, while also offering low commissions to drivers and food delivery workers (that is, claiming only a small portion of fares) to gain a significant market share.

This trajectory demonstrates a remarkable ability to adapt, challenging simplistic narratives about the entry of Chinese companies into the region. It also raises key academic questions about the mechanisms of this adaptation and how much it is linked to the specific characteristics of the transportation industry and the unique trajectory of this private company. The case discussed in this paper also raises questions for public policymakers and for other companies in the sector. These questions relate to improving the working conditions for those contracted by the company, formalizing employment, and protecting user data privacy.

Introduction

Information and communication technologies have radically transformed the way that humans work. Artificial intelligence (AI), like tools that facilitated communication channels decades earlier, has redefined workspaces, legal restrictions, and social perspectives on employment.3 Today’s era is characterized by the ease with which digital platforms connect clients and service providers, often circumventing traditional labor structures that previously defined the relationship between employees and employers, as well as their respective rights. This shift toward more flexible work arrangements has also led to less stable and less secure employment in many areas.4

In this context, digital platforms have emerged as crucial actors over the last decade, impacting the lives of millions of workers globally.5 By affecting a diverse range of workers, including food delivery drivers in South Korea and graphic design professionals in India, these companies have redefined urban work dynamics. Latin America is no stranger to this transformation, having witnessed the emergence and expansion of local companies such as the e-commerce app Rappi (Colombia) and the food delivery app PedidosYa (Uruguay), which compete with global giants like Uber and Grubhub. Cities like Lima, Bogotá, and Buenos Aires have experienced aggressive market entry dynamics combined with global mergers, acquisitions in distant markets by parent companies, and the bankruptcy of new platforms each year. These developments raise important political and academic questions about the impact of technology on labor control, the use of private information, and urban economies.

Against this backdrop, the entry of DiDi Chuxing Technology Company (hereafter, DiDi) into Latin America stands out. As the world’s largest ride-hailing company—with 15 million drivers in 2021 compared to Uber’s 5 million in 2020—DiDi not only represents the expansion of a global corporation in a novel industry but also symbolizes China’s growing technological influence worldwide.6 DiDi’s entry into Latin America and its subsequent success in the region has significant implications, signaling a departure from the region’s traditional emphasis on mineral resource extraction and large-scale infrastructure projects.7 Additionally, DiDi’s status as a private company distinguishes it from the more common Chinese state-owned enterprises’ investments in the region, potentially marking a new phase in the evolution of Chinese investments.

This paper explores how DiDi operates in Latin America, examining some of its central characteristics and highlighting its ability to adapt to the region’s features and actors. This analysis presents preliminary findings based on research conducted on drivers and delivery workers in Peru. It also offers a comprehensive overview of how the platform has adapted to various contexts across Latin America. The document is divided into three sections. The first section provides a systematic overview of DiDi’s background in China and the state of digital platforms in Latin America before DiDi’s entry into the market. The second section offers an analysis of DiDi’s entry and adaptation in the region, based on an examination of secondary sources in several Latin American countries and interviews with experts, drivers, and delivery workers using the app in Lima. Finally, the third section discusses the implications of these findings for the development of public policies and academic understanding of the impact of Chinese investments in Latin America.

DiDi’s Origins in China and the Latin American Market Landscape

DiDi in China

The evolution of DiDi in China is a story of rapid transformation. From its beginnings as a startup to its emergence as a transportation giant, DiDi has navigated various regulatory challenges, demonstrating a remarkable ability to adapt.8 Unlike Western counterparts such as Uber—which has failed to consolidate its position in the Chinese market—DiDi has significantly diversified its offerings, expanding its reach beyond transportation to include financial services and other innovations. As the following sections will show, this beginning seems to have provided important lessons on the need to adapt to local environments.

Founded in 2012 by Will Wei Cheng under the name DiDi Dache, DiDi originated as a mobile application connecting passengers with taxi drivers and then quickly expanded to offer a wide range of shared transportation services.9 In its early years, the company received significant investments from tech giants such as Tencent, the Chinese tech firm behind the ubiquitous WeChat messaging superapp. DiDi Dache then merged with its rival Kuaidi Dache in 2015 to form DiDi Kuaidi.10 Under the leadership of Cheng, who had previously served as deputy general manager of Alipay at the Chinese tech firm Alibaba, DiDi spent aggressively to compete with other startups, expanding its offerings with premium features. Its rapid expansion and diversification of services, along with strategic investments and mergers, allowed DiDi to consolidate its position in the Chinese shared transportation market.11

DiDi’s meteoric rise in China can be attributed to several favorable conditions for ride-hailing in the country.12 China boasts many densely populated metropolitan areas, providing fertile ground for ride-sharing services to thrive. Furthermore, many cities actively discourage private car ownership through restrictions on when cars can be driven based on the last digits of their license plate numbers, creating a captive market for transportation alternatives. Moreover, millions of migrant workers in large Chinese cities, often facing limited employment opportunities, have provided a vast pool of drivers and delivery workers for DiDi and other similar platforms.13

In a significant milestone for the Chinese tech industry, DiDi successfully raised $2 billion in an unprecedented funding round in July 2015.14 This substantial funding not only broke records for a private Chinese company but also firmly established DiDi as the leading force in the passenger transport market, securing over 80 percent of domestic market share.15 The funding round attracted a diverse group of investors, including Chinese tech giants like Alibaba and Tencent and international funds such as Temasek Holdings (based in Singapore) and Coatue Management (based in the United States).16 Notably, DiDi’s strategic partnership with Tencent played a pivotal role in its success. By integrating its services into the WeChat platform, DiDi gained direct access to WeChat’s massive user base, estimated at over 900 million monthly active users, facilitating easier ride bookings and allowing DiDi to benefit from WeChat’s widespread adoption of mobile payments.17 This substantial investment and strategic alignment with Tencent boosted DiDi’s cash reserves to over $3.5 billion,18 empowering the company to strengthen its market position and lay the groundwork for its future global expansion.

Remarkably, even China’s sovereign wealth fund, the China Investment Corporation, took part in the funding round, investing an undisclosed amount in DiDi.19 Although investment from a state-owned entity like the China Investment Corporation may seem to imply governmental backing, DiDi’s situation is unique, especially in a context where the Chinese government frequently adopts a somewhat protectionist stance to favor local enterprises, as Jorge Luis Morton Gutiérrez points out.20 Unlike other global Chinese corporations, DiDi has consolidated its market position without significant intervention or direct state support. This is particularly noteworthy given the involvement of global investors like the Japanese fund SoftBank, its main investor.21

Fueled by this growth, DiDi launched an aggressive expansion initiative that encompassed not only taxi services but also innovative solutions such as bus transportation, food delivery, and even ventures into electric mobility and autonomous driving, collaborating with tech giants like the electric vehicle maker BYD.22 Moreover, DiDi also expanded into financial services, delivery services, and designated driving.23 The swift diversification of DiDi’s services mirrors the trend in Asia toward the development of superapps—mobile applications that integrate a wide array of functionalities and services into a single platform, akin to WeChat in China, Grab in Southeast Asia, and Gojek in Indonesia.24

This diversification and adaptability became DiDi’s hallmark, allowing it to respond with agility to local needs and conditions. In the context of its local expansion, DiDi’s acquisition of Uber’s local operations in China in 2016 was another significant milestone. This victory consolidated DiDi’s dominant position in the Chinese shared transportation market, demonstrating its ability to face and overcome global competitors on its own turf.25 DiDi’s strategy—based on an understanding of the local conditions in China, strong alliances with domestic tech companies, and aggressive expansion backed by substantial investments to subsidize drivers and passengers—allowed Didi to outperform Uber. As a result of the deal, DiDi was valued at approximately $35 billion, with Uber shareholders reportedly obtaining a 20 percent stake, thus becoming the second-largest shareholder in the Chinese shared transportation company.26

Despite its success, DiDi has also faced conflicts with the Chinese government. As early as 2016, shortly after DiDi announced the acquisition of Uber China, the deal attracted the scrutiny of Chinese antitrust regulators.27 Although the chances of the government blocking a deal of this nature were slim, the investigation marked an increasingly tense relationship between DiDi and Chinese authorities. In 2018, the company was forced to suspend one of its services because of two incidents of rape and murder of female passengers by platform drivers. This triggered a government response that required DiDi to improve the safety of its services, including by conducting more rigorous background checks for its drivers.28 Additionally, the company has received fines and warnings in various parts of the country for not having the necessary regional licenses to operate.29

Following the Uber acquisition, the Chinese government increased its scrutiny of DiDi and other tech firms, reflecting a wider effort to regulate the digital economy. While authorities have taken a cautious approach to regulating innovative sectors like ride-hailing, they have also stressed the importance of strengthening regulations and oversight to safeguard public interests.30 DiDi’s initial public offering on the New York Stock Exchange in June 2021, which apparently went against the preferences of Chinese authorities, was a particularly significant and controversial development. By the end of that year, DiDi announced plans to delist from the New York Stock Exchange and shift its listing to Hong Kong,31 seeking to strike a delicate balance between rapid growth and increasing regulatory pressures.32

In July 2022, the Cyberspace Administration of China dealt another blow to DiDi, imposing a record fine of more than 8 billion yuan ($1.2 billion) for violations of cybersecurity, data security, and personal information protection laws.33 With its near-monopoly in China’s ride-hailing market, DiDi collects vast amounts of user mobility data, which the company claims is used to analyze traffic patterns and develop new products. However, this data collection raised concerns about the privacy of citizens’ personal information.34 The regulator alleged that DiDi had illegally collected millions of pieces of personal information, including passengers’ facial recognition data and details of family relationships, while also presenting “severe security risks” in its data processing methods.35 As part of the crackdown, the government ordered the removal of twenty-five DiDi-operated mobile apps from app stores and suspended new user registrations, citing data collection concerns. This situation was only resolved in early 2023.36 These events compelled DiDi to reassess and bolster its protocols and policies, emphasizing consumer protection and compliance with stringent security regulations. While challenging, these experiences appear to have prepared DiDi for the complexities of operating in international markets, where security practices and regulatory expectations may differ considerably from those in China.

Digital Platforms in Latin America

Latin American countries grapple with common challenges such as inequality, informal labor markets, and stunted economic growth in the post-pandemic era. Despite variations among countries, these shared issues create a complex landscape for the development of the digital economy. Recent data indicates that, in 2023, job creation slowed across the region, and the labor participation rate has not yet rebounded to pre-pandemic levels in several countries.37 Moreover, it is crucial to consider the region’s historical dynamics, including high levels of income inequality, substantial gender gaps, and rampant urban violence.38 In this highly precarious environment, platforms must adapt and seize opportunities presented by digitalization while also addressing the need for regulation and social protections.

Platforms do not operate in a social or material vacuum. While Latin America has made significant strides in establishing the physical infrastructure necessary for digital connectivity, it still faces critical challenges in harnessing the potential of new technologies. According to a 2023 World Bank report, although some countries like Brazil and Chile boast broadband coverage rates exceeding 75 percent, others, particularly in Central America, fall below 50 percent. Furthermore, the report highlights persistent gaps in service quality, especially in rural areas and lower-income segments of the population. The cost of accessing digital infrastructure also poses a significant barrier, consuming up to 25 percent of monthly income for the poorest quintile in countries like El Salvador and Ecuador.39 Against this backdrop, international companies need to adjust their approach, considering that income levels, technological skills, and salary expectations in Latin America differ markedly from those in the Global North.40

Another critical feature of the region is the high prevalence of informal labor in the transportation sector and its impact on working conditions. While the Global North has recently seen a rise in discussions about the precarious nature of work on digital platforms, the context in the Global South presents a different scenario.41 This is not because the working conditions offered by most of these companies are superior, but rather because these platforms emerge in contexts already marked by a large proportion of informal work, limited regulation, and greater workforce precarity.42 In this landscape, characterized by what Francisco Durand termed a “fractured society” where the boundaries between formality, informality, and illegality are porous, platforms like DiDi find fertile ground for expansion.43 In areas where state oversight is limited, these companies leverage digital infrastructure to employ a large number of drivers and delivery personnel who are already in a state of informal, precarious work.44 This raises important questions about the impact of platforms on the quality of employment and the potential for greater employment formalization in a sector historically defined by informal work.

In the context of businesses’ changing organizational logic, Latin American scholars have observed that the platform economy tends to standardize the management and exploitation of labor by circumventing employment contracts and basic labor rights.45 Companies strive to minimize costs by shifting all service expenses onto workers. Uber, Rappi, and DiDi position themselves as intermediaries with local “partners” rather than as service providers with employees, enabling them to obscure employment relationships.46 Despite some debates, there have been no significant advancements in labor legislation, with discussions typically focusing more on tax regulation than on labor issues.47

This paper aims to provide a more nuanced analysis of platform companies, highlighting the particularities of DiDi and its operations in the region. While the platform economy is often discussed as a monolithic entity, it is essential to recognize that not all companies in this sector operate in the same manner. The business strategies and labor processes of these platforms can vary significantly, even when the core activity is the same, and this diversity greatly influences workers’ experiences and demands.48 By adopting a comparative approach, this paper raises the questions of how companies like DiDi adapt to different contexts and how their practices may differ from those of other platform companies operating within the same space.

This is crucial because the quality of work generated by platforms and their potential for expansion depend not only on each state’s capacity to regulate them but also on the strategies developed by individual companies.49 In terms of individual state capacity, it is important to note that the perception and regulation of digital platforms vary significantly across Latin America. In cities like Buenos Aires or Mexico City, with regulated transportation markets and strong taxi unions, the arrival of these platforms generated tensions and confrontation.50 However, in unregulated markets, such as Lima, it was seen as an opportunity to organize such services privately.51 This diversity of experiences presented a unique opportunity for platforms, and DiDi, arriving years later, seems to have learned from these varied contexts to adapt its strategies accordingly.

As for individual corporate approaches, before DiDi’s arrival, Latin America had already become fertile ground for ride-hailing platforms, given the region’s rapid urbanization processes, deficiencies in public transport, and the high availability of private vehicles. Companies like Uber, which entered the region in 2013, had already established a presence, with Uber quickly becoming the market leader at 70 percent of market share in over 500 Latin American cities by 2018.52 In fact, the region became Uber’s second-most important source of revenue, although competition intensified starting in 2017 with the entry of new players like DiDi, Beat, and InDrive. Uber’s market share, indicated by the total number of transport app downloads, had decreased from 74 percent in the third quarter of 2017 to 44 percent by the second quarter of 2019. This significant drop was mainly due to DiDi’s successful entry into the Mexican and Brazilian markets.53 In the former country, DiDi held 56 percent of market share as of early 2022.54 Before the coronavirus pandemic, the company was capturing a significant share of the ride-sharing market in the region, with over 1 billion rides completed55. In Brazil alone, DiDi is estimated to have around 750,000 active drivers—150,000 more than Uber has in the country.56 In the food delivery sector, platforms like PedidosYa and Rappi have gained significant popularity. These companies, rooted in Uruguay and Colombia respectively, have expanded their presence far beyond their points of origin.57 This is a crucial detail of the backdrop against which DiDi began to build its relationships with different social actors.

Two key factors that shed light on how DiDi has adapted to the Latin American market include the impact of the pandemic and the various forms of resistance related to working on these platforms. It is worth noting that the coronavirus pandemic and mass migration—especially from Venezuela to countries like Colombia, Chile, and Peru—created a new group of potential workers. Many of them saw platforms as an opportunity to generate income in a market affected by the public health crisis. In the context of the pandemic, the demand for food delivery and private transportation services increased as thousands of people sought to avoid public transport or going to restaurants.58 DiDi took advantage of this moment to enter countries like Peru. Furthermore, economic stagnation in the region caused high unemployment. This factor, coupled with the lack of a basic social safety net provided by regional governments, forced many to seek new ways to generate income through platforms.

As for worker resistance, the pandemic provided the impetus for thousands of workers to raise their voices against underlying structural injustices.59 The landscape is heterogeneous. In countries like Argentina, Chile, and Brazil, platform workers have made relatively successful efforts to organize themselves.60 These workers’ main demands are associated with low wages and the recognition of labor rights.61 In other cases, like Peru or Ecuador, the capacity for union organization is very limited, and no strong representative organizations have emerged.62 These varied contexts, marked by differing levels of resistance from traditional taxi unions and the ability of drivers to use multiple apps simultaneously to maximize earnings, present unique challenges for DiDi compared to its dominant position in China.

In summary, in Latin America, DiDi has not only had to face well-established competitors but also adapt to markets with high levels of informal labor, different perceptions of transportation safety, and a constantly changing regulatory framework. In this context, the company’s trajectory represents an interesting case for analyzing how a global platform, with significant experience in the Chinese market, adapts and responds to the particularities of a diverse and dynamic region.

DiDi in Latin America

Since 2015, DiDi has invested in companies around the world, such as Grab (Singapore), Lyft (United States), Ola (India), 99 (Brazil), and Bolt (Estonia) to establish itself internationally.63 In 2018, the company initiated its expansion plan in the Latin American market by acquiring 99, the leading ride-sharing company in Brazil, and launching operations in Mexico, both strategic markets because of their size. From there, DiDi extended its operations to Chile (2019), Colombia (2019), Panama (2020), Argentina (2020), the Dominican Republic (2020), Peru (2020), and Ecuador (2021).­­64

As in China, DiDi has developed various transportation and mobility services in Latin America, tailoring them to the needs and preferences of users in each location. These services include DiDi Express, DiDi Taxi, DiDi Moto, DiDi Delivery (Didi Entrega), and DiDi Food.

Table 1. Select DiDi Services Offered in Each Latin American Country
  DiDi Express Didi Taxi Didi Food DiDi Delivery DiDi Moto
Mexico X X X X X
Brazil X X O    
Colombia X X X   X
Chile X X O X  
Panama X        
Ecuador X        
Peru X   X    
Dominican Republic X   O   X
Argentina X X     X
Costa Rica X X X    
Note: “X” shows markets where Didi is still active; “O” shows markets it entered and then exited.
Source: “DiDi Around the World,” DiDi Global, accessed October 2023, https://web.didiglobal.com/.

In 2018, DiDi ventured into the food delivery market with DiDi Food, aiming to compete with platforms like Uber Eats, Rappi, and PedidosYa, among others. Interestingly, while DiDi Food has gained significant traction in several Latin American countries, the company’s food delivery service has a smaller presence in its home market of China, where other players dominate the sector.65 The company’s expansion of this service exemplifies its ability to adapt to diverse market conditions. Moreover, unlike its competitors, DiDi publicly emphasized that its vision extended beyond being an intermediary between restaurants, users, and delivery workers. The company stated that its goal was to become a driver of new economic opportunities for the gastronomic industry.66 According to América Economía,67 DiDi Food is the only app with a continuous investment program designed to assist local businesses, allowing them to enhance their presence in the app and, consequently, increase their sales. The platform initially launched operations in Mexico and Brazil, marking its presence with a competitive offering that included a wide range of associated restaurants and food options for users.68 Subsequently, from 2019 onward, it expanded its operations to Chile, Colombia, Peru, and the Dominican Republic, establishing a significant presence in the region.

Despite its initial success, between 2022 and 2023, DiDi surprised the market by announcing the withdrawal of its DiDi Food service from Brazil, the Dominican Republic, and, most recently, Chile69. These moves reflect the company’s ability to swiftly adapt to changing market conditions and strategically prioritize its resources. In Chile, the company issued a statement indicating that it had decided to focus resources on strengthening its mobility business, while its other services would continue to operate in the country.70 Experts consulted by América Economía attributed DiDi Food’s exit from Chile to multiple factors, including the economic impact of the pandemic and the company’s need to concentrate its efforts on markets with higher profitability and growth potential, which seems to demonstrate DiDi’s agility in calibrating its focus and resources.71

Indeed, the company’s leaders have acknowledged the importance of thoroughly understanding each market, as every country and city has unique characteristics.72 As one company executive commented, “We don't want to introduce all services everywhere. First, [we want to] understand the country and its needs. The mobility market is young, and people are thinking about how to move and how to buy things, which is something that DiDi is also investing in Latin America.”73 In line with this, the presence of Latin American employees with global experience at DiDi is notable. The company assembled a team that reflects the region’s diversity, with a workforce that boasts a large proportion of Mexican and Colombian professionals but also includes Chileans, Peruvians, and some North Americans with experience in the Latin American market, who have been educated in their home countries.74 By 2020, the company had around 1,500 employees in Latin America, the vast majority of them locals.75 This strategy appears to strengthen its connection with the community and its understanding of local business culture.

This strategy is part of a global approach. In a 2019 interview with the Xinhua News Agency, DiDi’s executive vice president, Zhu Jingshi, noted that to be successful, you not only need good products but also “to understand the customs and regulations of each region.” The article featuring the interview went on to say, “Unlike other companies in the sector, Didi created an international technical team that extends from Beijing to Silicon Valley, passing through different local markets.”76 Accordingly, many professionals at DiDi are relatively new to the company, having previously worked at local companies and sometimes even at competitors like Uber, Cabify, and Rappi. This diversity of experiences allows for better adaptation to local realities.

An interesting aspect is the contrast between this dynamic and the greater control maintained by Chinese expats in Chinese-owned companies in other industries around the world, such as mining operations in Africa77 or even early mining operations in Peru back in the 1990s.78 DiDi’s localized strategy seems to contrast with the approach of some Chinese state-owned enterprises (SOEs), which have tended to maintain stricter control by the Chinese parent companies and to rely more heavily on Chinese expat managers and workers. This difference likely stems in part from DiDi’s identity as a private technology company. The international experience of its managers and the company’s connections with global investors, including Uber and SoftBank, may also foster a more cosmopolitan culture. Furthermore, the company’s focus on profitability appears to contrast with the prioritization of natural resource security in the case of other investments. In this sense, the case examined here raises questions about the impact of ownership structure, founder backgrounds, and industry dynamics on the globalization strategies of Chinese companies.

DiDi’s Alliances with the State and Civil Society

One area that demonstrates DiDi’s adaptability in the region is its establishment of strategic alliances with actors such as governments and local businesses. These collaborations address issues such as road safety, public security, and gender equality. For instance, regarding road safety, DiDi has partnered with a nongovernmental organization called the Association of Traffic Accident Victims (AVIACTRAN) to promote responsible driving practices and road safety in Peru.79 In terms of public security, in Argentina and Chile, the company has allied with Prosegur, a private security firm operating in these countries, to provide necessary assistance in situations of insecurity that passengers and drivers may face. The platform allows users to call an emergency patrol through a panic button, which immediately connects them with Prosegur. DiDi can also monitor trips to detect if the vehicle enters an unsafe area.80

Along the same lines, DiDi also established alliances and collaboration with local governments to address public security challenges, one of the most pressing issues in Latin America. A notable example is the implementation of the Law Enforcement Portal (LERT) in countries like Peru, Mexico, and Colombia. This platform allows government authorities to access real-time data on travel and mobility provided by the company.81 In this way, the company actively collaborates with governments and local authorities: “In the case of the Mexican market, the DiDi team met with State Prosecutor’s Offices across the country to train officials, judges, investigation agents, and officers in the use and management of the new portal.”82 While such data-sharing initiatives aim to improve public safety, they also raise potential concerns around surveillance and the handling of sensitive personal information, especially given past scrutiny of DiDi’s data practices in China.83 As these technologies are adopted in Latin America, it will be important to consider appropriate safeguards and oversight to prevent misuse.

Furthermore, as part of its corporate social responsibility initiatives, DiDi has announced its involvement in the creation of networks aimed at generating positive impacts in local communities. In Mexico, it announced commercial agreements with Vinco, an educational technology company, to benefit drivers and their families in educational matters.84 In Panama, the company formed an alliance with the National Institute for Women (INAMU) to support women at risk of violence who need to generate income.85 Also, in relation to violence against women, DiDi partnered with the Municipal Government of Chihuahua in Mexico to reinforce action protocols in situations of gender-based violence.86 Through this alliance, the Municipal Women’s Institute of Chihuahua would provide training to the staff of DiDi’s security center, responsible for responding to emergency calls, with the objective of providing timely assistance to female drivers, delivery workers, and passengers who might find themselves in risky situations.

Through these collaborations, DiDi has consolidated its presence in the region as a company committed to the safety and well-being of its users, especially women. Also in Mexico, the company implemented a mystery shopper program to create spaces for listening to the concerns of its female delivery workers in situations involving gender-based violence. Viridiana Ángel, who is affiliated with an advocacy group called Ni Una Repartidora Menos (Not One More Female Delivery Worker Lost), noted that DiDi was the first platform to approach them to listen and pay attention to their demands: “I am sure that with these improvements, we delivery women will feel safer.”87 These initiatives align with the company’s global efforts, which, according to the United Nations, have developed programs like “DiDi Women” to connect female drivers and passengers, improve perceptions of safety, and address inequalities through special economic incentives for female drivers.88 According to company representatives, in the last six months of 2022, there was a 46 percent increase in the number of women drivers using the platform in Peru.89 By addressing sensitive and urgent issues such as public security and gender-based violence, the company not only consolidates its presence in the region but also shows a capacity to understand and respond to the specific needs of the communities where it operates.

Integrating Taxi Drivers From the Formal and Informal Labor Markets

The ride-hailing sector, globally, has been a hotspot for protests and conflicts. At the heart of these conflicts lies the intensifying rivalry between conventional taxi drivers and those who work for ride-hailing apps. Conventional taxi drivers—bound by official rules related to city planning, traffic control, and road safety—struggle to compete with the more flexible and less regulated ride-hailing platforms. These platforms, often operating with fewer regulatory constraints, offer greater flexibility and convenience, appealing to a modern, tech-savvy customer base.90 In 2015, for example, taxi unions in Colombian cities such as Bogotá, Medellín, Cali, Cartagena, and Barranquilla protested Uber’s services.91 Similarly, a study conducted in Mexico highlighted the disputes that arose following Uber’s entry into the market, primarily between taxi drivers and app-based drivers.92 In Buenos Aires, taxi driver unions were involved in violent protests against Uber drivers, and they also filed formal complaints against the company.93

As these protests escalated during the mid-2010s, DiDi began rolling out the DiDi Taxi feature in several countries across the region throughout 2019, including Mexico, Colombia, Chile, and Argentina. Unlike other companies, such as Uber, which generated conflicts with taxi unions and associations, DiDi offered economic and technological opportunities to these traditional drivers, adapting to local needs.94 To participate in the DiDi Taxi service, drivers were required to hold a valid professional license and operate vehicles that met specific standards, such as being recent models equipped with air conditioning and airbags.95 This strategy presented several advantages for traditional taxi drivers, including the ability to receive card payments, complete more trips without periods of inactivity, and access relevant information about passengers before accepting rides.96 As the director of corporate affairs for the app in Chile asserted, “DiDi does not seek to disrupt the market, as most apps aim to do. Instead, we want to listen to and understand all the discussions taking place in the territories where we operate.”97

However, this policy is not universally applied, as its implementation depends on the strength of the unions and their ability to coordinate effectively. This explains why the system has not been developed in countries like Peru, where the only option is to coordinate with private vehicles. To grasp the situation fully, one must consider the unique dynamics of the transportation system in these cities. Taxis often operate without proper metering, and the absence of well-organized, influential taxi unions leaves the sector vulnerable to unregulated competition. Moreover, the Peruvian government’s inability to effectively regulate passenger transportation services, even before the rapid rise of the gig economy, has further compounded the challenges faced by traditional taxi drivers. In such a context, DiDi builds direct relationships with private drivers, adapting to each locality’s unique circumstances.

When it comes to independent drivers, DiDi has employed aggressive campaigns to recruit as many drivers as possible by offering enticing incentives, such as waiving its commissions entirely for the first few months or providing minimum income guarantees. By waiving commissions, DiDi allows drivers to keep 100 percent of their earnings during the introductory period, making the platform more attractive to potential drivers. This approach was evident in Buenos Aires98 and Quito.99 In Chile, DiDi guaranteed a minimum income of $500,000 pesos (about $750 dollars in mid-2019 exchange rates) in the first week to the first 10,000 drivers who registered in Santiago, pledging to cover any shortfall if drivers failed to reach this amount.100 Another key factor in the company’s strategy is the low service rate it offers compared to other platforms in the region, ranging from 10 percent to 15 percent.101 In some cases, the company has resorted to this payment structure not only when entering new markets but also during times of economic crisis, such as in Peru in March 2023.102 During our fieldwork in Lima, we found that many drivers used DiDi, especially on weekends, when commissions were close to 0 percent.103 These cost-subsidizing strategies for drivers mirror those employed in China to compete with Uber and can be implemented regionally because of the company’s financial strength.

DiDi’s adaptability in the region is further demonstrated by its development of social support programs for partner drivers and passengers. For instance, during the pandemic, DiDi established a $10 million global fund to assist drivers and taxi drivers diagnosed with COVID-19 in its international markets, providing up to twenty-eight days of income support.104 In countries like Chile, the company also offered funds amounting to 10,000 pesos to drivers who had completed at least one hundred trips in March 2020, enabling them to purchase vehicle disinfection supplies.105 In addition to financial assistance, DiDi launched initiatives such as DiDi Hero, a program that provided free or discounted trips to over 6 million frontline medical and healthcare workers worldwide.106 In Mexico alone, the company invested 42 million pesos (nearly $2 million in July 2021) into this program, distributing 500,000 vouchers for trips and meals to healthcare staff.107 By offering concrete benefits and demonstrating empathy toward the challenges faced by drivers, DiDi sought to foster loyalty among its partners in a highly competitive market.

While these strategies showcase DiDi’s ability to adapt to various regional contexts, it is important to acknowledge that these strategies are not entirely unique to this company compared to other private platforms. However, one area where DiDi truly stands out from other platform companies is its expansion into a range of financial services. In Mexico and Brazil, the company introduced a debit card that enables drivers to receive income from rides, withdraw cash, and make purchases.108 Moreover, in 2021, DiDi launched Didi Préstamos (Didi Loans) in Mexico, a feature that allows both drivers and users to apply for loans of up to 30,000 pesos (approximately $1,750).109 The rapid growth of this service is evident, with the company reporting more than 500,000 loans issued in Mexico by September 2022, an amount that reached an impressive milestone of 5 million loans by June 2023.110 Furthermore, in late 2023, DiDi announced that Mexico would be the first country globally where the firm would offer the DiDi Card—a credit card with no hidden fees and a lifetime waiver on annual fees.111 DiDi further exemplified its adaptability and innovation through the introduction of the Club DiDi program in Mexico, which is designed exclusively for DiDi drivers and DiDi Food delivery partners. This program brings together a wide range of benefits made possible through partnerships with more than thirty companies. These benefits include discounts on vehicle parts and maintenance, access to microcredit facilities, vehicle insurance options, and attractive financing schemes for purchasing new cars.112

DiDi’s expansion into financial services in Latin America mirrors its earlier strategies in China, where the company leveraged its massive user base and strategic partnerships to offer a range of services beyond ride hailing.113 Just as DiDi’s integration with WeChat in China allowed it to tap into the app’s widespread adoption of mobile payments, the introduction of debit cards, loans, and credit cards in Mexico and Brazil demonstrates the company’s ability to adapt to the unique financial needs and preferences of each market. By partnering with local companies and offering tailored financial solutions, DiDi is not only differentiating itself from competitors but also creating a more comprehensive ecosystem of services that caters to the specific requirements of its drivers and customers in the region.

DiDi’s Entry Into the Peruvian Market

Peru offers a striking example of how DiDi adapts to new markets. The Chinese ride-hailing giant entered the country in October 2020, a time when the sector was already dominated by established players such as Cabify, which had been operating since 2012, and Uber, which had been present since 2014.114 Other apps, including Beat and Easy Taxi, had also entered the market before,115 but eventually had exited because of the intense competition. Similarly, in the food delivery sector, DiDi Food faced stiff competition from Glovo (PedidosYa since 2021),116 which had been the first to offer food and product delivery services in Peru starting in 2017,117 establishing a presence in multiple cities like Lima, Arequipa, Trujillo, Piura, Chiclayo, Cusco, Ica, and Huancayo.118 Uber Eats and Rappi followed suit in 2018, with Uber Eats initially focusing on six affluent districts in Lima: Miraflores, Surquillo, Barranco, Surco, San Borja, and San Isidro.119

The year 2020 marked a turning point for the platform economy in Peru, as it did in other countries in the region. The onset of the coronavirus pandemic brought about restrictions, with taxi apps only permitted to operate with drivers registered by the Urban Transport Authority and during limited hours.120 This led to a significant decline in demand until mid-2020,121 creating a challenging context for DiDi’s entry.122 The pandemic’s impact on the dynamics of transport companies was profound, prompting some, such as Beat123 and Uber Eats,124 to cease operations in Peru altogether.

Amid the economic uncertainty brought about by the pandemic, however, these platforms also emerged as a crucial lifeline for thousands of unemployed individuals, providing them with a source of income. Data from El Comercio, supported by the Permanent Survey of Employment of the National Institute of Statistics and Informatics, revealed a substantial increase in the number of food delivery workers, rising from 21,000 in 2019 to 46,000 by the end of 2020.125 Notably, 73 percent of these workers relied solely on this occupation as their only source of income, according to the Peru Platforms Observatory.126

Despite the challenging market conditions, DiDi’s entry strategy in Peru demonstrated its ability to adapt and innovate. The company focused on offering highly competitive rates to attract passengers, with fares starting as low as 5 soles (less than $2). Moreover, DiDi provided low commissions of 18 percent for drivers,127 significantly lower than the 30 percent charged by competitors at the time.128 This approach aligns with the strategy employed by DiDi in China, where it engaged in a price war with Uber,129 highlighting the company’s willingness to prioritize market share over short-term profitability.

Our fieldwork in Peru revealed that a primary reason behind drivers’ preference for DiDi was the potential hourly income. One driver highlighted DiDi’s reliability, emphasizing the bonuses and dynamic pricing that recognize and reward their work: “I have about 6,000 trips with DiDi, as it’s the most reliable of all apps. It’s the one that recognizes you the most because they give you bonuses, right? And there are dynamic rates that increase the cost when there’s traffic. DiDi is currently the most reliable [one] here.”130 Another driver highlighted the importance of DiDi’s weekend incentives, noting that completing a certain number of rides within a specific timeframe could yield a bonus, either as a percentage or a fixed amount.131 These incentives were crucial for both drivers and delivery workers, as the bonuses allowed them to earn a significant portion of their income while the fixed rates remained low to attract passengers. By offering competitive rates for passengers and appealing commissions and incentives for drivers, DiDi successfully captured substantial market share in Peru despite the challenging circumstances: the number of registered drivers increased by 30 percent in 2023, and the company reported over 3.5 million active users in Peru.132

A second notable aspect in the Peruvian case, and in Latin America in general, is the emphasis DiDi places on safety. The company implemented a rigorous verification process for its partner drivers in Peru, which includes validating their driving licenses, ensuring the validity of the drivers’ mandatory traffic accident insurance, conducting background checks, and requiring that drivers’ vehicles be models from no earlier than 2006.133 According to a Peruvian newspaper editorial, DiDi has said that its Peruvian passengers “highly value that, in addition to an affordable price, the app they choose offers various safety options to protect them before, during, and after the trip.”134 Several drivers noted that these factors influence their own strategies. For instance, one driver mentioned using less secure platforms during the day when there is sunlight and there are more people on the streets, but almost exclusively using DiDi at night due to its higher level of security.135 Another driver recounted a remarkable incident where he received an unexpected call from the app after deviating from the recommended route. To his surprise, the company representative inquired about his well-being and the reason for the detour, ensuring that everything was in order during his trip.136

Moreover, several interviewed drivers appreciated that, unlike other companies, DiDi does not force them to accept passengers in areas they consider dangerous. According to Francisco Oyola, DiDi’s security manager in Mexico, risk zones are created for the drivers’ safety based on information provided by authorities, AI algorithms that analyze the number of reported incidents from the platform, and feedback from the drivers themselves.137 This decision to allow drivers to avoid risky areas was not automatic. Initially, DiDi, like other platforms operating in Lima, imposed penalties on drivers who refused to pick up passengers, even in potentially hazardous locations. However, the company later changed its approach, granting drivers and delivery personnel more freedom to decide when to accept a job. This contrasts with other companies that, for example, do not specify the exact destination of passengers or only do so in very general terms.

During our fieldwork in Peru, several drivers emphasized that they would rather face penalties than risk having their vehicles stolen or being assaulted. They also mentioned that with so many platforms available, they could easily switch to another one while the penalty lasted.138 In this context of competition and workers’ resistance strategies, DiDi’s decision to prioritize driver safety makes sense and seems to distinguish the company.139 It is interesting to note that DiDi’s sensitivity to safety issues may stem from its recent history in China, where the company faced strong backlash and government scrutiny following violent incidents against passengers. Similarly, despite DiDi’s efforts to expand urban areas for passenger pickup and product delivery, one of the most appreciated practices by the interviewed delivery drivers was DiDi’s flexibility in allowing them to cancel a delivery based on their perception of the risk level in the area, without facing penalties.140 This flexibility is significant as it contrasts with the more rigid scheduling and location systems of other platforms.141

DiDi’s adaptability to the Peruvian market is also exemplified by the introduction of flexible fare negotiation for its transportation services. In December 2022, the company launched the Didi Flex option in Peru, allowing passengers and drivers to propose and agree on trip prices.142 Although it was initially implemented by InDrive, a company formerly based in Russia, DiDi incorporated this feature in the Peruvian market because of its acceptance as a cost-saving measure among passengers.143 The success of this initiative in Peru prompted DiDi to expand the service to major cities in Colombia and Mexico. In March 2024, the company announced the launch of DiDi Set Your Price (Pon Tu Precio) in Chile, aiming to cater to users’ needs and preferences while maintaining the same security scheme as DiDi Express.144 The service is now available in other countries including Argentina, Peru, Mexico, Colombia, Brazil, Egypt, and Australia.145 DiDi’s strategy of initially testing the service in specific markets before expanding has proven effective. In Peru, nearly half of passengers chose this alternative at least once weekly, resulting in a 30 percent increase in registered drivers.146 This adaptability and responsiveness to local needs has been crucial to DiDi’s growth and success in Latin American markets.

These examples demonstrate DiDi’s ability to adapt to the evolving needs of users and drivers.147 By providing a sense of formality and safety for both drivers and passengers, DiDi addresses key concerns within the context of informal transportation in Peru. The company has tailored its driver registration and verification processes to accommodate the informal labor status of many potential drivers while upholding safety standards. Moreover, by allowing flexibility in fares through Didi Flex, DiDi acknowledges local market dynamics and the cost-saving strategies desired by passengers.

Finally, the Peruvian experience illustrates the ongoing negotiations between the company and local stakeholders. DiDi Moto’s launch in Peru in August 2023 marked an ambitious attempt at innovation that collided with legal barriers. The promise was to enable rapid urban transportation by allowing users to request motorcycle rides for personal mobility. In a country where informal motorcycle transportation was a common practice due to urban congestion, DiDi introduced its service without seeking special permits, assuming that its model, successful in other countries like Colombia and Argentina, would be viable in Peru. The company even aggressively promoted this new motorcycle service by incentivizing riders with the potential to earn up to 300 soles weekly (about $80, slightly above the minimum wage148), enabling motorcyclists, including food delivery couriers, to sign up on the app.149

However, DiDi’s assumptions clashed with a significant legal barrier in Peru. A 2019 law explicitly prohibits offering taxi services using motorcycles or linear motorbikes (small, single-track motorcycles) across the country. Peruvian authorities consider these modes of transportation risky for passengers because of high rates of traffic accidents involving such vehicles that have led to public security concerns. According to the National Transportation Administration Regulations (RNAT), taxi services must be provided exclusively using M1 category vehicles, defined as cars with three or five doors and side windows behind the driver’s seat.150 The Peruvian government’s response to the launch of DiDi Moto was swift and decisive. Citing concerns over user safety, the Ministry of Transport and Communications (MTC) instructed internet service providers to block the app.151 This measure not only impacted DiDi Moto but also disrupted the company’s other services, including passenger transportation through DiDi Express and food delivery via DiDi Food.152

The situation halted DiDi’s operations in Peru for nearly two weeks. Initially, the company issued a statement expressing its willingness to cooperate and engage in dialogue with the MTC to resolve the suspension, even requesting a meeting with the minister at the time.153 DiDi highlighted that the measure was causing significant economic losses for over 6,000 partner restaurants and impacting the livelihoods of approximately 150,000 delivery workers who depended on the platform to generate income. However, it was not until late August that the MTC unblocked DiDi’s services, allowing the company to resume operations. In a strategic effort to rebuild trust among passengers, drivers, and partner businesses, DiDi launched a series of attractive promotions, demonstrating its flexibility and commitment to its diverse user base in the face of regulatory blowback.

While DiDi assumed it could replicate its successful model from other countries, the company underestimated the responsiveness of Peru’s legal framework to address perceived public safety concerns. This episode showcases DiDi’s agility in adjusting its strategy and communication approaches in the face of setbacks, leveraging its relationships with users and partner drivers to facilitate a swift reactivation of services in the country.

Conclusion

This paper has analyzed how the Chinese company DiDi has adapted its strategies and operations to the specific dynamics of passenger and product transportation in Latin America. Drawing from its consolidation experience in the Chinese market and following a pattern of local adaptation, DiDi has tailored its approach, considering the socioeconomic, cultural, and regulatory contexts of the cities and countries it has entered. Although this process has sometimes faced challenges, such as the launch of DiDi Moto in Peru, the firm has made efforts to create strategic alliances with key local actors, such as taxi associations and local governments, to strengthen its market position. Facing the specific challenges of the region, such as safety concerns for drivers, DiDi has introduced technological innovations that allow users to be aware of potential risks, refuse trips in dangerous areas, and collaborate with local security companies and state authorities.

DiDi’s trajectory in Latin America offers valuable lessons about the strategies that Chinese companies employ to establish themselves in the region; their capacity to prioritize understanding and adapting to each country’s unique contexts stands out. This is reflected not only in company executives’ public statements but also in how the company tests different services and expands them to other countries when they prove successful. As noted at the beginning of this paper, information technologies not only connect distant spaces but also require active engagement with local environments to advance in different markets. From this perspective, this paper raises some questions: How do Chinese companies balance standardization and global adaptation? The case of DiDi suggests that adaptation is key, especially in cities with specific problems in terms of insecurity or informal labor forces. However, our work also suggests that it is crucial to continue exploring how local experiences from China can shape Chinese companies’ global strategies.

DiDi’s expansion in Latin America transcends simplistic narratives about the homogeneous nature of China’s economic presence in the region or the inflexibility of large Chinese companies. Instead, our preliminary findings suggest a trajectory that differs from that of Chinese SOEs, partly because of DiDi’s complex ownership structure. This compels us to seek to differentiate factors such as the sector in which a given company operates, the type of investors who fund it, or even the professional experience of its founders when analyzing Chinese global investments. Although this paper only briefly mentions Uber’s stake in DiDi, this detail hints at a potentially significant trend in the global digital economy. As companies become increasingly interconnected through cross-border investments, the traditional dichotomy between Chinese and Western firms may become less clear-cut. Future studies could explore how these ownership ties shape corporate behavior and market outcomes.

Through this research, we found that an aspect of the relationship between technology companies and working conditions that has not received sufficient attention in relevant public discussions is data privacy concerns and, more generally, the relationship between business and politics. In Latin America and the United States, critical voices have emerged in discussions about the impact of Chinese investments on technology, the energy sector, or infrastructure policies. However, this is only a part of a larger conversation. It is also important to note that, in places like Peru, it has not been possible for DiDi to establish this dialogue with a state with strong capacity: collaborations are primarily established with civil society actors when they exist. Moreover, while issues regarding data privacy have been a central issue in China, the discussion on this matter by political actors is practically nonexistent in Latin America. DiDi’s collection of user data raises important questions about the protection of personal information and the potential for its misuse by either market or state actors, highlighting the need for robust data protection frameworks in the region.

Acknowledgments

The authors would like to thank Vanessa Azañedo and Brenda Mendoza for their research assistance with this paper. We are grateful for the support of the Center for China and Asia-Pacific Studies (CECHAP) at Universidad del Pacífico. Cynthia Sanborn and other members of CECHAP provided not only material resources to carry out our research but also intellectual support and valuable insights that were instrumental in developing several key points of this work. We are also deeply grateful to the outstanding team at the Carnegie Endowment for International Peace, particularly Evan Feigenbaum, Anjuli Das, and Alana Brase, and to Ryan DeVries, for their meticulous review, thought-provoking questions, and invaluable feedback. Their contributions were instrumental in refining the quality of the final paper.

Notes

1 Nabyla Daidj, “Uberization (or Uberification) of the Economy,” (January 2019): 116-128, https://www.researchgate.net/publication/345549815_Uberization_or_Uberification_of_the_Economy; Stefan Nerinckx, “The ‘Uberization’ of the Labour Market: Some Thoughts from an Employment Law Perspective on the Collaborative Economy,” ERA Forum 17, no. 2 (June 2016): 245–265, https://doi.org/10.1007/s12027-016-0439-y.

2 Raymond Zhong and Li Yuan, “The Rise and Fall of the World’s Ride-Hailing Giant,” New York Times, August 27, 2021, https://www.nytimes.com/2021/08/27/technology/china-didi-crackdown.html.

3 Manuel Castells, The Rise of the Network Society (Blackwell Publishers, 1996); Mark Graham et al., “The Fairwork Foundation: Strategies for Improving Platform Work in a Global Context,” Geoforum 112 (June 2020): 100–103, https://doi.org/10.1016/j.geoforum.2020.01.023; Julieta Haidar and Maarten Keune, “Introduction: Work and Labour Relations in Global Platform Capitalism,” in Work and Labour Relations in Global Platform Capitalism, ed. Julieta Haidar and Maarten Keune (Edward Elgar Publishing, 2021), https://doi.org/10.4337/9781802205138.00007

4 Mohammad Amir Anwar and Mark Graham, “Between a Rock and a Hard Place: Freedom, Flexibility, Precarity and Vulnerability in the Gig Economy in Africa,” Competition & Change 25, no. 2 (April 2021): 237–258, https://doi.org/10.1177/1024529420914473.

5 James Duggan et al., Work in the Gig Economy: A Research Overview (Abingdon, Oxon; New York, NY: Routledge, 2022); Immanuel Ness et al., The Routledge Handbook of the Gig Economy, 1st ed., (London: Routledge, 2022), https://doi.org/10.4324/9781003161875.

6 Mark Davis and Jian Xiao, “De-Westernizing Platform Studies: History and Logics of Chinese and US Platforms,” International Journal of Communication 15 (2021); Ying Huang and Maximilian Mayer, “Power in the Age of Datafication: Exploring China’s Global Data Power,” Journal of Chinese Political Science 28, no. 1 (2023); Xiangning Wu, “Technology, Power, and Uncontrolled Great Power Strategic Competition Between China and the United States,” China International Strategy Review 2, no. 1 (2020), 99–119; “How Do Ride-Hailing Giants Didi and Uber Compare?,” Reuters, July 1, 2021, https://www.reuters.com/business/how-do-ride-hailing-giants-didi-uber-compare-2021-06-30/.

7 Robert Evan Ellis, China in Latin America: The Whats and Wherefores (Lynne Rienner Publishers, 2009); Kevin P. Gallagher and Roberto Porzecanski, The Dragon in the Room: China and the Future of Latin American Industrialization (Stanford University Press, 2010); Cynthia Sanborn and Victoria Chonn, “Chinese Investment in Peru’s Mining Industry: Blessing or Curse?,” Boston University Global Economic Governance Initiative, Working Paper, 2015; Li Xing, Javier Vadell, and Florencia Rubiolo, “Soft Power with Chinese Characteristics: Pandemic Diplomacy in Latin America and the Caribbean,” Latin American Perspectives 50, no. 4 (2023), 193–209.

8 Julie Yujie Chen, “Thrown Under the Bus and Outrunning It! The Logic of Didi and Taxi Drivers’ Labour and Activism in the On-Demand Economy,” New Media & Society 20, no. 8 (2018), 2691–2711; Julie Yujie Chen and Jack Linchuan Qiu, “Digital Utility: Datafication, Regulation, Labor, and DiDi’s Platformization of Urban Transport in China,” Chinese Journal of Communication 12, no. 3 (2019), 274–289; Tracy Wen Liu, “Didi’s Revival Shows China Can’t Live Without Big Tech,” Wired, February 14, 2023, https://www.wired.com/story/didis-revival-shows-china-cant-live-without-big-tech/.

9 Isabelle Bousquette, “IPO Of Chinese Ride-Hailing Firm DiDi Makes Its President A Billionaire,” Forbes, June 30, 2021, https://www.forbes.com/sites/isabellebousquette/2021/06/30/ipo-of-chinese-ride-hailing-firm-didi-makes-its-president-a-billionaire/.

10 Nathalie Jiménez, “DiDi, la aplicación china que quiere convertirse en líder del transporte de pasajeros América Latina desafiando a Uber,” BBC News Mundo, August 6, 2019, https://www.bbc.com/mundo/noticias-49199702; Liu, “Didi’s Revival Shows China Can’t Live Without Big Tech”; Gerry Shih, “China Taxi Apps Didi Dache and Kuaidi Dache Announce $6 Billion Tie-Up,” Reuters, February 14, 2015, https://www.reuters.com/article/idUSKBN0LI044/.

11 “Didi Chuxing History: Founding, Timeline, and Milestones,” Zippia, accessed June 11, 2024, https://www.zippia.com/didi-careers-1523676/history/.

12 “China’s Communists Take Control of Tech,” Economist, June 8, 2021, https://www.economist.com/leaders/2021/07/08/chinas-communists-take-control-of-tech.

13 Jenny Chan, “Hunger for Profit: How Food Delivery Platforms Manage Couriers in China,” Sociologias 23, no. 57 (August 2021), 58–82, https://doi.org/10.1590/15174522-112308.

14 Paul Mozur, “Didi Kuaidi, the Chinese Ride-Hailing Service, Raises $2 Billion,” Bits Blog, no. 1436351665, https://archive.nytimes.com/bits.blogs.nytimes.com/2015/07/08/didi-kuaidi-the-chinese-ride-hailing-service-raises-2-billion/.

15 “China State Fund CIC Invests in Taxi App Didi Kuaidi: Source,” Reuters, August 3, 2015, https://www.reuters.com/article/idUSKCN0Q810M/.

16 “Didi Chuxing Technology - Reviews, Vacancies, News, Personalities,” GlobalNY.Biz New York Business Portal, accessed June 11, 2024, https://globalny.biz/catalog/id/780.

17 Steven Millward, “Uber Just Lost the China War – and 7 Other Thoughts on Didi’s Spectacular Buy-Out,” Tech in Asia, August 1, 2024, https://www.techinasia.com/uber-just-lost-the-china-war; Kamal Heidar Tamini, “Unveiling the Remarkable Evolution and Future of China’s Beloved App,” Medium, August 7, 2023, https://medium.com/@kamal.tamini/unveiling-the-remarkable-evolution-and-future-of-chinas-beloved-app-20aa0c1f0a1.

18 “China Car Hailing App Didi Kuaidi Says Raises $2 Bln from Investors,” Reuters, July 8, 2015, https://www.reuters.com/article/idUSB9N0Z401Y/.

19 Reuters, “China State Fund CIC Invests in Taxi App Didi Kuaidi.”

20 Jorge Luis Morton Gutiérrez, “Las plataformas digitales de trabajo en la Ciudad de México : Uber, Didi, la economía gig y nuevas formas de socialización,” thesis, Metropolitan Autonomous University Cuajimalpa, 2021, http://ilitia.cua.uam.mx:8080/jspui/handle/123456789/938. This seminal work is among the earliest academic studies to explicitly focus on DiDi in Latin America, analyzing the technical differences between it and Uber, as well as mapping its impact on the transportation landscape and socioeconomic conditions in Mexico.

21 “Uber y Didi luchan por Latinoamérica... y ambos son financiados por SoftBank,” Forbes México, November 11, 2019, https://www.forbes.com.mx/uber-y-didi-luchan-por-latinoamerica-y-ambos-son-financiados-por-softbank/; Jordan Novet, “Didi’s 44% Stock Plunge Leaves SoftBank and Uber with Diminishing Returns,” CNBC, March 11, 2022, https://www.cnbc.com/2022/03/11/didi-44percent-stock-plunge-leaves-softbank-and-uber-with-weak-returns.html.

22 Victoria Fuentes, “DiDi, el Uber chino, desarrolla junto a BYD su propio taxi eléctrico a medida del usuario,” Motorpasión, November 17, 2020, https://www.motorpasion.com/coches-hibridos-alternativos/didi-uber-chino-desarrolla-a-byd-su-propio-taxi-electrico-a-medida-usuario.

23 Jhonattan González, “Plataforma china de movilidad ‘DiDi’ comenzó operaciones en Guayaquil,” Latam Mobility, May 10, 2022, https://latamobility.com/plataforma-china-de-movilidad-didi-comenzo-operaciones-en-guayaquil/; Yuan Yang, “Didi Chuxing Moves Into Financial Services,” Financial Times, January 2, 2019, https://www.ft.com/content/cf72bc8e-0e65-11e9-a3aa-118c761d2745.

24 Karishma Vaswani, “La carrera para crear la próxima gran ‘superapp’ que logre millones de usuarios,” BBC News Mundo, February 5, 2021, https://www.bbc.com/mundo/noticias-55950340.

25 “Didi Chuxing Buys Out Uber China, Schooling West On Chinese Market,” Investor’s Business Daily, August 1, 2016, https://www.investors.com/news/technology/didi-chuxing-buys-out-uber-china-schooling-west-on-chinese-market/; Millward, “Uber Just Lost the China War – and 7 Other Thoughts on Didi’s Spectacular Buy-Out.”

26 Lulu Yilun Chen, “Racing to Stay Ahead of Uber,” Bloomberg, August 20, 2015, https://www.bloomberg.com/news/articles/2015-08-20/uber-s-china-rival-didi-kuaidi-spends-big-to-defend-home-turf; Casey Quackenbush, “Uber Just Sold Its China Business in a Massive $35 Billion Deal,” Time, August 1, 2016, https://time.com/4432662/uber-didi-chuxing-merger/.

27 “Didi-Uber Deal Draws Probe by China’s Antitrust Watchdog,” Bloomberg, September 2, 2016, https://www.bloomberg.com/news/articles/2016-09-02/didi-uber-deal-draws-probe-by-china-s-antitrust-watchdog; “Didi-Uber Merger under Antitrust Investigation,” Xinhuanet, November 16, 2018, http://www.xinhuanet.com/english/2018-11/16/c_137611764.htm.

28 “Didi Chuxing Suspends Carpool Service after Woman Killed,” BBC, August 26, 2018, https://www.bbc.com/news/world-asia-china-45313074; Sui-Lee Wee, “Didi Suspends Carpooling Service in China After 2nd Passenger Is Killed,” New York Times, August 26, 2018, https://www.nytimes.com/2018/08/26/business/didi-chuxing-murder-rape-women.html.

29 Xiao-xiao Liu, Feng Xiong, and Xingqiang Du, “Innovator or Troublemaker? The Co-evolution of Ethical Controversies, Legitimation and Institutionalisation of the Ridesharing Firms in China,” Journal of Business Ethics 186, no. 4 (2023), 723–737; Ed Sander, “Timeline: Didi’s Many Clashes with China’s Regulators,” ChinaTalk, July 29, 2021, https://www.chinatalk.nl/timeline-didis-many-clashes-with-chinas-regulators/.

30 “China’s Didi Global Fined $1.7 Billion for Data Violations,” ABC News, July 21, 2022, https://www.abc.net.au/news/2022-07-21/didi-fined-billion-dollars-for-data-protection-breaches/101259554; “Didi planea relanzar sus aplicaciones en China y prevé que la investigación termine pronto,” Forbes Colombia, November 11, 2021, https://forbes.co/2021/11/11/negocios/DiDi-planea-relanzar-sus-aplicaciones-en-china-y-preve-que-la-investigacion-termine-pronto.

31“China App Giant Didi Plans US Stock Market Exit in Move to Hong Kong,” BBC, December 2, 2021, https://www.bbc.com/news/business-59514800; Mariko Oi, “What Didi’s US Exit Tells Us About China and Wall Street,” BBC, May 23, 2022, https://www.bbc.com/news/business-59737135.

32 Nele Noesselt, “City Brains and Smart Urbanization: Regulating ‘Sharing Economy’ Innovation in China,” Journal of Chinese Governance 5, no. 4 (2020), 546–567.

33 “China multa a Didi con 1.200 millones de dólares por violar las leyes de seguridad de datos,” Yahoo News, July 21, 2022, https://es-us.noticias.yahoo.com/china-multa-didi-1-200-055128046.html.

34 BBC, “China App Giant Didi Plans US Stock Market Exit in Move to Hong Kong”; Oi, “What Didi’s US Exit Tells Us about China and Wall Street.”

35 Eva Dou and Wu Pei-Lin, “China Fines Didi $1.2 Billion for Illegally Collecting App Users’ Data,” Washington Post, July 21, 2022, https://www.washingtonpost.com/world/2022/07/21/china-didi-fine-data-security/.

36 “China permitirá que las aplicaciones de Didi vuelvan a estar en línea: fuentes,” Euronews, January 13, 2023, https://es.euronews.com/next/2023/01/13/china-regulacion-didi-global; “Didi’s China Ride-Hailing App Back on Some App Stores,” Reuters, January 17, 2023, https://www.reuters.com/technology/didis-china-ride-hailing-app-back-some-app-stores-2023-01-17/.

37 “Balance Preliminar de las Economías de América Latina y el Caribe,” Economic Commission for Latin America and the Caribbean, 2023, https://repositorio.cepal.org/server/api/core/bitstreams/ed6ce06e-f8ae-40d7-8b60-a390cf32cd07/content.

38 Fernando Calderón and Manuel Castells, La nueva américa latina (Fondo de Cultura Económica, 2019).

39 Guillermo Beylis et al., “Wired: Digital Connectivity for Inclusion and Growth,” World Bank, October 4, 2023, https://elibrary.worldbank.org/doi/pdf/10.1596/978-1-4648-2038-0.

40 Laís Abramo, “Policies to Address the Challenges of Existing and New Forms of Informality in Latin America,” Economic Commission for Latin America and the Caribbean, March 4, 2022, https://repositorio.cepal.org/handle/11362/47774; Roxana Maurizio, “Employment and Informality in Latin America and the Caribbean: An Insufficient and Unequal Recovery,” International Labour Organization, Labour Overview Series, Latin America and the Caribbean, September 2021, https://www.ilo.org/sites/default/files/wcmsp5/groups/public/@americas/@ro-lima/@sro-port_of_spain/documents/genericdocument/wcms_819029.pdf; Ben Ross Schneider, Hierarchical Capitalism in Latin America (Cambridge University Press, 2013).

41 Graham et al., “The Fairwork Foundation”; Ness et al., The Routledge Handbook of the Gig Economy.

42 Rodrigo Carmona and Osvaldo Batisttini, Plataformas de empleo y transformaciones del mundo del trabajo en un contexto de pandemia (Los Polvorines: Universidad Nacional de General Sarmiento, 2021).

43 Francisco Durand, “El Perú fracturado. Formalidad, informalidad y economía delictiva,” Congress of the Republic of Peru, 2007.

44 Morton Gutierrez, “Las plataformas digitales de trabajo en la Ciudad de México”; Roberto Verá de Oliveira, Paula Varela, and Ana Maria Caldeon, eds., Informalidad en América Latina: ¿Un debate actual? (Union of Spanish University Publishers, 2023).

45 Pablo Miguez and Nicolás Diana Menendez, “Trabajo y Plataformas. Desafíos para la organización de trabajadores de plataformas en América Latina.,” Trabajo y Sociedad 24, no. 40 (2023).

46 Manuel Alfieri, “'Sé tu propio jefe': Economía de plataformas y neoliberalismo. Los casos de Uber, Rappi y Glovo en Argentina (2016-2018)” Latin American and Caribbean Observatory 4, no. 2 (2020).

47 “Coyuntura Laboral en América Latina y el Caribe: Trabajo decente para los trabajadores de plataformas en América Latina,” Economic Commission for Latin America and the Caribbean and Organización Internacional del Trabajo, 2021.

48 Sofía Negri, “¿Cómo es trabajar en una plataforma de delivery? - aproximaciones de una investigación preliminar,” Gino Germani Research Institute, 2019; Martin Tironi and Camila Albornoz, “Surveillance and the Ecology of Frictions in Platform Urbanism: The Case of Delivery Workers in Santiago de Chile,” Tapuya: Latin American Science, Technology and Society 5, no. 1 (2022): 2123633, https://doi.org/10.1080/25729861.2022.2123633.

49 Graciela Bensusán, “Digital Platform Work in Latin America: Challenges and Perspectives for Its Regulation,” in Work and Labour Relations in Global Platform Capitalism, ed. Julieta Haidar and Maarten Keune, (Edward Elgar Publishing, 2021), 236–260, https://doi.org/10.4337/9781802205138.00020.

50 Denise Kasparian and Agustina Súnico, “Acción colectiva en torno a las plataformas digitales en la Argentina,” Sociología del Trabajo no. 101 (May 2022), 369–386, https://doi.org/10.5209/stra.79781; Carlos Olivarría and Ernesto Sánchez, “Nuevas manifestaciones del conflicto entre trabajadores taxistas y conductores de Uber en Mazatlán, México: entre la gobernanza y las tensiones sociales,” Contextualizaciones Latinoamericanas 2, no. 45 (2021).

51 Claudia Bielich, “La guerra del centavo. Una mirada actual al transporte público en Lima Metropolitana,” Institute of Peruvian Studies, 2009, http://repositorio.iep.org.pe/handle/IEP/1007.

52 Oliver Azuara, Stephanie González, and Lukas Keller, “¿Quiénes son los conductores que utilizan las plataformas de transporte en América Latina?: Perfil de los conductores de Uber en Brasil, Chile, Colombia y México,” Banco Interamericano de Desarrollo, October 2019, https://publications.iadb.org/es/publications/spanish/viewer/Qui%C3%A9nes_son_los_conductores_que_utilizan_las_plataformas_de_transporte_en_Am%C3%A9rica_Latina_Perfil_de_los_conductores_de_Uber_en_Brasil_Chile_Colombia_y_M%C3%A9xico.pdf.

53 Azuara, González, and Keller, “¿Quiénes son los conductores que utilizan las plataformas de transporte en América Latina?.”

54 “Ride-Hailing In Latin America: A Race Between Uber and Didi’s 99,” Measurable.Ai, August 18, 2022, https://blog.measurable.ai/2022/08/18/ride-hailing-in-latin-america-a-race-between-uber-and-didis-99/

55 “99, DiDi’s Subsidiary in Brazil, Reaches 1-Billion-Trip Milestone,” DiDi Global, January 30, 2020, https://www.didiglobal.com/news/newsDetail?id=807&type=blog.

56 DiDi Global, “99, DiDi’s Subsidiary in Brazil.”

57 Carmona and Batisttini, “Plataformas de empleo y transformaciones del mundo del trabajo en un contexto de pandemia”; Miguez and Diana Menendez, “Trabajo y Plataformas. Desafíos para la organización de trabajadores de plataformas en América Latina”; Boris Miranda, “Rappi, el ‘Amazon de Colombia’ que se convirtió en el emprendimiento más exitoso del país (y que genera protestas en algunas ciudades de América Latina),” BBC News, October 26, 2018, https://www.bbc.com/mundo/noticias-america-latina-45975280.

58 “El futuro del trabajo en América Latina y el Caribe: ¿Cómo puede la tecnología facilitar la recuperación del empleo tras el COVID-19?,” Banco Interamericano de Desarrollo, 2020; Omar Manky et al., “Experiencias y expectativas de los trabajadores en puestos clave durante la pandemia: el caso peruano,” International Labor Organization, 2022.

59 “Inédito paro de repartidores en cinco países de la región contra la precarización laboral,” Nodal, April 23, 2020, https://www.nodal.am/2020/04/inedito-paro-de-repartidores-en-cinco-paises-de-la-region-contra-la-precarizacion-laboral/.

60 Francisca Gutiérrez and Maurizio Atzeni, “The Effects of the Pandemic on Gig Economy Couriers in Argentina and Chile: Precarity, Algorithmic Control and Mobilization,” International Labour Review 161, no. 3 (September 2022), 441–461, https://doi.org/10.1111/ilr.12376; Denise Romina Kasparian and Agustina Abril Súnico, “Acción colectiva en torno a las plataformas digitales en la Argentina,” National Scientific and Technical Research Council, November 2022, https://ri.conicet.gov.ar/handle/11336/200596.

61 Kasparian and Súnico, “Acción colectiva en torno a las plataformas digitales en la Argentina”; Elva López Mourelo and Francisca Pereyra, “El trabajo en las plataformas digitales de reparto en la Ciudad de Buenos Aires. Una aproximación cuali-cuantitativa,” Estudios del Trabajo 60, (July 22, 2020), https://www.researchgate.net/publication/362649772_El_trabajo_en_las_plataformas_digitales_de_reparto_en_la_Ciudad_de_Buenos_Aires_Una_aproximacion_cuali-cuantitativa; Nataly Maya et al., “Hacia una caracterización de las y los repartidores y de la economía de plataformas en Ecuador,” Rosa Luxemburg Stiftung Andean Regional Office, 2022, https://trabajoypensamientocritico.com/wp-content/uploads/2022/02/caracterizacion-plataformas-ecuador.pdf.

62 Lena Del Mar Sánch and Camilo Eligio Ramírez, “El trabajo a través de las plataformas virtuales y la óptica de la negociación colectiva como instrumento de equilibrio social,” Ciencia Latina Revista Científica Multidisciplinar 6, no. 6 (December 12, 2022): 6043–6071, https://doi.org/10.37811/cl_rcm.v6i6.3859.

63 Caiwei Chen, “Didi, Grab, and the Future of Asia’s Ride-Hailing Giants,” KrASIA, May 19, 2021, https://kr-asia.com/didi-grab-and-the-future-of-asias-ride-hailing-giants; Javier Pastor, “Didi Chuxing: así es el gigante que “se comió” a Uber en China,” Xataka, August 5, 2019, https://www.xataka.com/vehiculos/quien-didi-chuxing-gigante-transporte-chino-que-se-comio-a-uber-gigante-asiatico.

64 For Chilean example, see: Xinhua, “DiDi Chuxing incia operaciones en Santiago de Chile,” China-CELAC Forum, August 7, 2019, http://www.chinacelacforum.org/esp/zgtlmjlbgjgx_2/201908/t20190807_6575274.htm. For Colombian example, see: Reuters, “Didi, la nueva app que competirá con Uber en Colombia,” Portafolio, April 22, 2019,

https://www.portafolio.co/negocios/empresas/didi-la-nueva-app-que-competira-con-uber-en-colombia-528786. For Panamanian example, see: Irma Rodriguez Reyes, “DiDi, la competencia china de Uber, abre registro para conductores en Panamá,” En Segundos, February 12, 2020,

 https://ensegundos.com.pa/2020/02/12/didi-la-competencia-china-de-uber-abre-registro-para-conductores-en-panama. For Argentian example, see: “Desembarca en Argentina DiDi, un nuevo jugador para competir con las apps de transporte,” Ámbito, November 17, 2020,

https://www.ambito.com/negocios/transporte/desembarca-argentina-didi-un-nuevo-jugador-competir-las-apps-n5140255. For example from the Dominican Republic, see: Daniel Zueras, “Didi crece y se fortalice en Centroamérica,” E&N (Empresas y Negocios), January 4, 2021, https://www.revistaeyn.com/empresasymanagement/didi-crece-y-se-fortalece-en-centroamerica-EUEN1433403. For Peruvian example, see: Claudia Inga Martínez, “Didi, la rival china de Uber, arrancará este martes en el Perú: Competencia y retos en medio de la pandemia,” El Comercio, October 12, 2020,

 https://elcomercio.pe/economia/dia-1/didi-la-rival-china-de-uber-arrancara-este-martes-en-el-peru-competencia-y-retos-en-medio-de-la-pandemia-analisis-noticia/. For Ecuadorian example, see: Gabriela Coba, “Más 20.000 personas se han registrado como conductores de Didi en Quito,” Primicias, June 2, 2021, https://www.primicias.ec/noticias/economia/personas-ecuador-registro-conductores-didi/.

65 “Didi Food, el actor chino que reacomoda el tablero del delivery en Latinoamérica,” AméricaEconomía, 2022, http://www.americaeconomia.com/didi-food-el-actor-chino-que-reacomoda-el-tablero-del-delivery-en-latinoamerica.

66 Consuelo Caerols, “Didi Food: el servicio de movilidad se expande al rubro gastronómico,” FayerWayer, February 2, 2022, https://www.fayerwayer.com/internet/2022/02/02/didi-food-el-servicio-de-movilidad-se-expande-al-rubro-gastronomico/#google_vignette.

67 “Didi Food se expande en Latinoamérica: llega a Chile y República Dominicana,” AméricaEconomía, April 28, 2022, http://www.americaeconomia.com/didi-food-se-expande-en-latinoamerica-llega-chile-y-republica-dominicana.

68 “3 taquerías de la CDMX cuentan su experiencia con DiDi Food,” DPL News, March 30, 2024, https://dplnews.com/dia-del-taco-taquerias-cdmx-experiencia-con-didi-food/.

69 Leonardo Cárdenas, “La trastienda del cierre de DiDi Food en Chile,” La Tercera, July 10, 2023, https://www.latercera.com/pulso-pm/noticia/la-trastienda-del-cierre-de-didi-food-en-chile/FHJ6M4TXAFGPNBJP6X5JDEJIMQ/.

70 Maolis Castro, “Didi Food abandona Chile: operará hasta agosto en el país,” Bloomberg Línea, July 10, 2023, https://www.bloomberglinea.com/latinoamerica/chile/didi-food-abandona-chile-operara-hasta-agosto-en-el-pais/.

71 Leonardo Cárdenas, “La trastienda del cierre de DiDi Food en Chile,” La Tercera, July 10, 2023, https://www.latercera.com/pulso-pm/noticia/la-trastienda-del-cierre-de-didi-food-en-chile/FHJ6M4TXAFGPNBJP6X5JDEJIMQ/.

72 Hugo Flores, “DiDi ve potencial para ampliar sus soluciones en Sudamérica,” Forbes Argentina, August 8, 2022, https://www.forbesargentina.com/liderazgo/didi-ve-potencial-ampliar-sus-soluciones-sudamerica-n20099.

73 Hugo Flores, “DiDi reporta crecimiento en su número de conductores en Perú y ve potencial para ampliar sus soluciones en Sudamérica,” Forbes Perú, August 5, 2022, https://forbes.pe/negocios/2022-08-05/didi-reporta-crecimiento-en-su-numero-de-conductores-en-peru-y-ve-potencial-para-ampliar-sus-soluciones-en-sudamerica.

74 The information regarding the national origins of DiDi's Latin American workforce was gathered through a combination of methods. Firstly, we conducted a systematic review of DiDi employees’ profiles on LinkedIn, aiming to understand the background of both high-level management and general employees. Additionally, we conducted two interviews with DiDi employees based in Latin America, who confirmed the diverse composition of the company’s workforce in the region (September 2023). Furthermore, our interviews with researchers studying this topic also highlighted the diversity of DiDi’s Latin American workforce as a notable characteristic (July–December 2023).

75 “DiDi, la nueva cara de la cooperación China-América Latina,” China-CELAC Forum, February 24, 2020, http://www.chinacelacforum.org/esp/zgtlgtgx_2/202002/t20200223_6566537.htm.

76 “China’s Communists Take Control of Tech,” Economist, June 8, 2021, https://www.economist.com/leaders/2021/07/08/chinas-communists-take-control-of-tech; Xinhua, “Gigante chino de transporte a demanda Didi se apoya en la innovación para conquistar mercado de América Latina,” China-CELAC Forum, July 29, 2019, http://www.chinacelacforum.org/esp/zgtlgtgx_2/201907/t20190729_6566455.htm.

77 Ching Kwan Lee, The Specter of Global China: Politics, Labor, and Foreign Investment in Africa (University of Chicago Press, 2017).

78 Amos Irwin, “El caso de Shougang: comparando la minería china y occidental en el Perú,” Apuntes: Revista de Ciencias Sociales 40, no. 73 (2013), 103–142, https://doi.org/10.21678/apuntes.73.689.

79 “DiDi lanza alianza estratégica con AVIACTRAN en favor de la seguridad vial,” Common Digital, June 6, 2022, https://commondigital.pe/index.php/locales/43122-didi-lanza-alianza-estrategica-con-aviactran-en-favor-de-la-seguridad-vial.

80 “DiDi lanza inédito servicio de patrullas de seguridad en la RM,” América Retail, 2021, https://www.america-retail.com/chile/didi-lanza-inedito-servicio-de-patrullas-de-seguridad-en-la-rm; “Prosegur y DiDi, a través de la app ofrece a sus usuarios la mayor seguridad a la hora de viajar,” Inversor Latam, April 29, 2021, https://inversorlatam.com/prosegur-y-didi-a-traves-de-la-app-ofrece-a-sus-usuarios-la-mayor-seguridad-a-la-hora-de-viajar/.

81 “DiDi lanza plataforma para compartir información con las autoridades peruanas,” Perú21, August 1, 2023, https://peru21.pe/cheka/tecnologia/didi-lert-aplicacion-autoridades-didi-lanza-plataforma-para-compartir-informacion-con-autoridades-en-peru-noticia/; María José Ramírez, “DiDi presenta Lert, el nuevo portal que mejorará su colaboración con autoridades en Colombia,” Marketing4Ecommerce, October 3, 2023, https://marketing4ecommerce.co/didi-presenta-lert-el-nuevo-portal-que-mejorara-su-colaboracion-con-autoridades-en-colombia/.

82 Fernanda Gonzáles, “DiDi lanza la plataforma LERT en México: ¿qué es y cómo funciona?,” Wired, June 26, 2023, https://es.wired.com/articulos/didi-lanza-la-plataforma-lert-en-mexico-que-es-y-como-funciona.

83 “Explainer: What Is Driving China’s Clampdown on Didi and Data Security?,” Reuters, July 7, 2021, https://www.reuters.com/technology/what-is-driving-chinas-clampdown-didi-data-security-2021-07-07/.

84 Yesica Flores, “DiDi anuncia alianza con VINCO,” Comunidad Blogger, October 18, 2022, https://comunidadblogger.net/didi-anuncia-alianza-con-vinco/.

85 Nimay Gonzáles, “Inamu y DiDi firman alianza para promover acceso de las mujeres a la aplicación de viajes como socias conductoras,” Telemetro, October 20, 2022, https://www.telemetro.com/nacionales/inamu-y-didi-firman-alianza-promover-acceso-las-mujeres-la-aplicacion-viajes-como-socias-conductoras-n5790066.

86 “Refuerzan Municipio y Didi, protocolos en temas de violencia de género,” Gobierno Municipal de Chihuahua, May 16, 2022, https://www.municipiochihuahua.gob.mx/CCS/Prensa/Refuerzan_Municipio_y_DiDi,_protocolos_en_temas_de_violencia_de_g%C3%A9nero; Isabel Velazco, “Trabajan Municipio y la plataforma DiDi en protocolos contrata violencia de género,” El Heraldo de Chihuahua, May 16, 2022, https://www.elheraldodechihuahua.com.mx/local/chihuahua/trabajan-municipio-y-la-plataforma-didi-en-protocolos-contrata-violencia-de-genero-8292153.html.

87 Aleyda Ángel, “Ante los casos de violencia de género y acoso sexual que sufren repartidoras, DiDi Food ya implementa nuevo protocolo para mejor atención,” Xataka, December 31, 2022, https://www.xataka.com.mx/aplicaciones/casos-violencia-genero-acoso-sexual-que-sufren-repartidoras-didi-food-implementa-nuevo-protocolo-para-mejor-atencion.

88 “DiDi Women: Empowering Women and Combatting Discrimination through Technology and Mobility Platforms,” United Nations Department of Economic and Social Affairs Sustainable Development, 2021, https://sdgs.un.org/partnerships/didi-women-empowering-women-and-combatting-discrimination-through-technology-and.

89 “DiDi Perú: número de mujeres que manejan con el aplicativo aumentó un 46%,” Agencia de Noticias Órbita, 2023, https://agenciaorbita.org/2023/03/08/didi-peru-numero-de-mujeres-que-manejan-con-el-aplicativo-aumento-un-46-en-ultimo-semestre-de-2022/.

90 Haidar and Keune, “Introduction,” in Work and Labour Relations in Global Platform Capitalism.

91 “Colombia vivió paro de taxis y buses en contra de Uber,” El Universo, July 30, 2015, https://www.eluniverso.com/noticias/2015/07/30/nota/5044870/colombia-vivio-paro-taxis-buses-contra-uber/.

92 Olivarría y Sánchez, “Nuevas manifestaciones del conflicto entre trabajadores taxistas y conductores de Uber en Mazatlán, México: entre la gobernanza y las tensiones sociales.”

93 Pablo Miguez and Nicolas Diana Menendez, “Platform Workers in Latin America: Transnational Logics and Regional Resistances?,” Tempo Social 33, no. 2 (August 16, 2021), 231–251, https://doi.org/10.11606/0103-2070.ts.2021.181565.

94 “San José, Costa Rica será el próximo destino de DiDi Taxi en Latinoamérica,” Revista Summa, August 23, 2023, https://revistasumma.com/san-jose-costa-rica-sera-el-proximo-destino-de-didi-taxi-en-latinoamerica/.

95 “DiDi, una nueva app para taxis y particulares que ya opera en Buenos Aires,” Clarín, November 18, 2020, https://www.clarin.com/brandstudio/didi-nueva-app-taxis-particulares-opera-buenos-aires_0_RgwXcs_zP.html.

96 Juan Castiglione, “Este gigante llega a Argentina en plena pandemia para competir con Uber: qué ofrece a taxistas y conductores,” iProUP, October 15, 2020, https://www.iproup.com/innovacion/17584-llega-didi-a-argentina-beneficios-para-taxistas-y-conductores; “Te contamos cómo es la alianza que une a DiDi con gremios de taxis,” TyN Magazine, May 28, 2021, https://tynmagazine.com/te-contamos-como-es-la-alianza-que-une-a-didi-con-gremios-de-taxis/.

97 “Aplicación de transporte anuncia posible alianza con taxistas,” El Dínamo, July 18, 2019, https://www.eldinamo.cl/pais/2019/07/18/didi-transporte-aplicacion-taxistas/.

98 “Desembarca en Argentina DiDi, un nuevo jugador para competir con las apps de transporte,” Ámbito, November 17, 2020, https://www.ambito.com/negocios/transporte/desembarca-argentina-didi-un-nuevo-jugador-competir-las-apps-n5140255.

99 “DiDi tendrá tasa de servicio de 0% para los primeros dos mil socios en registrarse en Quito” Metroecuador, April 9, 2021, https://www.metroecuador.com.ec/ec/estilo-vida/2021/04/09/didi-tendra-tasa-de-servicio-de-0-para-los-primeros-dos-mil-socios-en-registrarse-en-quito.html.

100 Gabriela Burgos, “Chile: La agresiva estrategia de DiDi para destronar a Uber en el mercado nacional,” América Retail, July 17, 2019, https://www.america-retail.com/chile/chile-la-agresiva-estrategia-de-didi-para-destronar-a-uber-en-el-mercado-nacional/.

101 Interviews with ride-hailing drivers in Lima, Peru, conducted by the research team between July and December 2023.

102 Jim Cueva, “Didi anuncia comisión del 0% en marzo,” JCMagazine, March 9, 2023, https://jcmagazine.com/didi-anuncia-comision-del-0-en-marzo/.

103 Interviews with ride-hailing drivers in Lima, Peru, conducted by the research team between July and December 2023.

104 “DiDi crea fondo especial de apoyo de $10 mdd para conductores y repartidores afectados por el coronavirus,” DiDi Global, March 12, 2020, https://web.didiglobal.com/mx/newsroom/didi-crea-fondo-especial-de-apoyo-de-usd10-mdd-para-conductores/.

105 Gabriela Burgos, “Chile: DiDi dispondrán de una serie de beneficios a sus conductores para evitar contagios,” América Retail, April 1, 2020, https://www.america-retail.com/chile/chile-didi-dispondran-de-una-serie-de-beneficios-a-sus-conductores-para-evitar-contagios/.

106 Michael Murphy, “Didi Chuxing Announces £7.3 Million Fund to Support COVID-19 Vaccination Rides,” TaxiPoint, January 22, 2021, https://www.taxi-point.co.uk/post/didi-chuxing-announces-7-3-million-fund-to-support-covid-19-vaccination-rides.

107 ““No nos abandonen en medio de la cuarta ola”; personal de la salud lamenta despedida de DiDi Hero,” Merca20, January 15, 2022, https://www.merca20.com/no-nos-abandonen-en-medio-de-la-cuarta-ola-personal-de-la-salud-lamenta-despedida-de-didi-hero/.

108 María Luisa Ayala, “México: DiDi “persigue” a Uber y lanza su tarjeta bancaria para conductores,” América Retail, July 10, 2019, https://www.america-retail.com/mexico/mexico-didi-persigue-a-uber-y-lanza-su-tarjeta-bancaria-para-conductores/.

109 “DiDi Préstamos,” DiDi Global, January 12, 2024, https://web.didiglobal.com/mx/prestamos/.

110 “Didi ha hecho más de medio millón de préstamos,” IT Masters Mag , September 8, 2022, https://www.itmastersmag.com/noticias-analisis/didi-ha-hecho-mas-de-medio-millon-de-prestamos-lanza-app-independiente/; “DiDi ha otorgado 5 millones de préstamos en México,” Marketing4Ecommerce, June 6, 2023, https://marketing4ecommerce.mx/didi-ha-otorgado-5-millones-de-prestamos-en-mexico/.

111 Roberto Noguez, “Didi brinca de los viajes al negocio de las tarjetas de crédito en México,” Forbes México, September 27, 2023, https://www.forbes.com.mx/didi-brinca-de-los-viajes-al-negocio-de-las-tarjetas-de-credito-en-mexico/; Redacción, “DiDi Card, nueva tarjeta de crédito sin comisiones,” Milenio, August 12, 2023, https://www.milenio.com/content/tarjeta-credito-comisiones-gratis-credito-inicial.

112 “Programa de descuentos, recompensas y servicios exclusivos para conductores y socios repartidores,” DiDi Global, September 8, 2021, https://web.didiglobal.com/mx/newsroom/programa-de-descuentos-recompensas-y-servicios-exclusivos/; “Presentan Club Didi un programa de descuentos para socios,” Expansión, September 8, 2021, https://expansion.mx/tecnologia/2021/09/08/club-didi-mexico-beneficios-conductores-repartidores.

113 “More Than Mobility,” Economist, January 30, 2016, https://www.economist.com/business/2016/01/30/more-than-mobility.

114 Uber Perú, “8 años, 8 hitos: la app de Uber celebra su aniversario en Perú,” Uber Newsroom, April 28, 2022, https://www.uber.com/es-PE/newsroom/la-app-de-uber-cumple-ocho-anos-tras-su-llegada-a-la-capital-del-pais-un-hito-digno-de-celebracion/; “Sustainable Multi-mobility Cities with a Future,” Cabify, 2021, https://cabify.com/static/downloads/sustainability-report-2021.pdf.

115 Redacción EC, “Easy Taxi, una nueva y simple manera de solicitar una movilidad,” El Comercio, January 3, 2014, https://elcomercio.pe/tecnologia/actualidad/easy-taxi-nueva-simple-manera-solicitar-movilidad-375510-noticia/?ref=ecr. “Uber-Rival Beat Withdraws From Latin America,” Reuters, November 8, 2022,

https://www.reuters.com/technology/uber-rival-beat-withdraws-latin-america-2022-11-08/; Redaccion Perucom, “Cabify integra Easy Taxi en una sola app y se consolida como la de mayor cobertura en Perú,” Peru.com, June 21, 2019,

 https://peru.com/actualidad/nacionales/cabify-anuncia-integracion-easy-taxi-sola-app-consolida-mayor-cobertura-peru-noticia-611505/.

116 Delivery Hero bought out Glovo in September 2020, and it replaced the app with PedidosYa in March 2021. Redacción Gestión, “Glovo cierra su ciclo en mercado peruano y da paso a PedidosYa, nueva dueña de la app,” Gestión, March 9, 2021, https://gestion.pe/economia/empresas/glovo-cierra-su-ciclo-en-mercado-peruano-y-da-paso-a-pedidosya-nueva-duena-de-la-app-nndc-noticia/.

117 “Llega a Perú Glovo, la plataforma de delivery on demand, de la mano de Cabify,” Pyme.pe, December 4, 2017,

https://blog.pyme.pe/llega-peru-glovo-la-plataforma-delivery-on-demand-la-mano-cabify/.

118 Dagnia González, “Glovo extiende su servicio y anuncia su llegada oficial a Huancayo,” América Retail, October 14, 2020, https://www.america-retail.com/peru/glovo-extiende-su-servicio-y-anuncia-su-llegada-oficial-a-huancayo/.

119 Redactor Web, “Apps de delivery son cada vez más populares en el país,” Info Marketing.pe, February 4, 2019, https://infomarketing.pe/marketing/noticias/apps-de-delivery-son-cada-vez-mas-populares-en-el-pais/.

120 Claudia Inga Martínez, “Apps de taxi: ¿cómo ha evolucionado el mercado en la pandemia y qué nuevo jugador chino llegará este año?,” El Comercio, August 10, 2020, https://elcomercio.pe/economia/dia-1/apps-de-taxi-apps-de-taxi-como-ha-evolucionado-el-negocio-en-la-pandemia-y-que-nuevo-jugador-chino-llegara-este-ano-aplicativos-de-taxi-didi-uber-beat-coronavirus-noticia/.

121 Lucero Chávez Quispe, “Apps de delivery en cuarentena: ¿Qué deberían ofrecer a los repartidores para volver a operar?,” El Comercio, April 28, 2020, https://elcomercio.pe/economia/peru/coronavirus-peru-apps-de-delivery-en-cuarentena-que-deberian-ofrecer-a-los-repartidores-para-volver-a-operar-covid-19-rappi-uber-eats-glovo-produce-restaurantes-estado-de-emergencia-noticia/.

122 Jesús Veliz Delgado, “Nueva app de viajes llega a Perú: DiDi inicia operaciones esta semana para competir con Uber,” RPP, October 12, 2020, https://rpp.pe/tecnologia/apps/apps-de-taxis-didi-inicia-operaciones-en-peru-para-competir-con-uber-noticia-1298002.

123 Claudia Inga Martínez, “Beat le dice adiós al Perú, ¿cómo le iba a la ‘app’ de taxi en el país?,” El Comercio, November 21, 2022, https://elcomercio.pe/economia/dia-1/beat-beat-se-despide-del-peru-como-le-iba-a-la-app-de-taxi-en-el-pais-noticia/.

124 Mary Sue Espiritu, “¿Por qué Uber Eats se fue del Perú y cómo le va al servicio en la actualidad?,” La República, October 9, 2022, https://larepublica.pe/datos-lr/respuestas/2022/10/08/por-que-uber-eats-se-fue-del-peru-y-como-le-va-al-servicio-en-la-actualidad-evat.

125 “Servicio delivery: Número de trabajadores en Lima se duplicó durante la pandemia,” El Comercio, January 11, 2021, https://elcomercio.pe/economia/peru/servicio-delivery-numero-de-trabajadores-en-lima-se-duplico-durante-la-pandemia-noticia/; Institute of Statistics and Information, Permanent Survey of Employment, January 31, 2022, https://www.gob.pe/en/institucion/inei/informes-publicaciones/3364412-encuesta-permanente-de-empleo-epe-2022.

126 Alejandra Dinegro, Diagnóstico sobre las condiciones laborales en las plataformas digitales: Caso de Lima-Perú : delivery y empleo (Perú, Lima: Platforms Observatory Friedrich-Ebert-Stiftung, 2021), 33; Omar Manky, Carlos A. Mejía, and Sergio Saravia, “Lo esencial es invisible a los ojos: precariedad y conflictos laborales durante la pandemia peruana (Capítulo),” in Experiencias y lecciones aprendidas en la lucha contra la COVID-19, ed. Omar Manky, María Ángela Piralé Valle, Pablo Lavado (Editorial Fund of the Universidad del Pacífico, 2023).

127 “DiDi: La app de movilidad más grande del mundo llega a Perú con mejores precios y seguridad,” Business Empresarial, October 12, 2020, https://www.businessempresarial.com.pe/didi-la-app-de-movilidad-mas-grande-del-mundo-llega-a-peru-con-mejores-precios-y-seguridad/.

128 Interviews with ride-hailing drivers in Lima, Peru, conducted by the research team between July and December 2023.

129 Anthony Kuhn, “In China, A Battle Uber Didn’t Win: Parallels,” NPR, August 3, 2016, https://www.npr.org/sections/parallels/2016/08/03/488477289/in-china-a-battle-uber-didnt-win.

130 Research team interview with a DiDi driver in Lima, Peru, in August 2023.

131 Research team interview with a DiDi driver in Lima, Peru, in August 2023.

132 “DiDi invirtió 25 millones de dólares en Perú y tuvo más de 3.5 de usuarios el 2023,” Calidad y Negocios, December 2023, https://calidadynegocios.com/didi-invirtio-25-millones-de-dolares-en-peru-durante-2023-y-aumento-numero-de-usuarios/.

133 “Peru: Mandatory Insurance for Traffic Accidents,” Library of Congress, accessed June 17, 2024, https://www.loc.gov/item/global-legal-monitor/2009-07-01/peru-mandatory-insurance-for-traffic-accidents/; “Requisitos Para Conducir y Empezar a Ganar Dinero,” DiDi Perú, accessed June 17, 2024, https://web.didiglobal.com/pe/conductor/requisitos-para-conducir/.

134 “Aplicativos de taxi: ¿qué funciones de seguridad deben tener?,” Peru21, June 23, 2023, https://peru21.pe/economia/aplicativos-de-taxi-que-funciones-de-seguridad-deben-tener-taxi-aplicativo-monitoreo-seguridad-soat-noticia/.

135 Research team interview with a DiDi driver in Lima, Peru, in August 2023.

136 Research team interview with a DiDi driver in Lima, Peru, in August 2023.

137 TecnoMundo, “Como funcionan las zonas de Riesgo en DIDI CONDUCTOR,” December 1, 2023, https://www.youtube.com/watch?v=7ujBsiqfLvU.

138 Research team interview with a DiDi driver in Lima, Peru, in September 2023.

139 Adrian Almiñana Navarro, “Cómo Saber las Zonas de alto Riesgo en el mapa de mi App de DIDI Conductor,” Descubre Cómo Hacerlo, January 11, 2021, https://descubrecomohacerlo.com/zonas-alto-riesgo-mapa-app-didi-conductor.

140 “App de delivery Didi Food expande sus zonas de reparto en Lima y Callao,” Perú Retail, November 29, 2022, https://www.peru-retail.com/app-de-delivery-didi-food-expande-sus-zonas-de-reparto-en-lima-y-callao/.

141 “DiDi Food expande su cobertura en distritos de Los Olivos, San Martín de Porres y Santa Anita,” Perú21, April 15, 2023, https://peru21.pe/cheka/delivery-didi-food-comida-didi-food-expande-su-cobertura-en-distritos-de-los-olivos-san-martin-de-porres-y-santa-anita-cono-norte-cono-sur-comida-servicio-pedidos-noticia/.

142 Sandra Ferrándiz, “Didi habilita registro de conductores para servicio de taxi en moto pese a estar prohibido,” La República, August 12, 2023, https://larepublica.pe/economia/2023/08/12/didi-habilita-registro-de-conductores-para-servicio-de-taxi-en-moto-pese-a-estar-prohibido-488760.

143 Pablo Ortega, “InDrive, el principal competidor de Uber que ha devorado el mercado latinoamericano,” El Español, August 27, 2023, https://www.elespanol.com/invertia/disruptores-innovadores/america-tech/20230827/indrive-principal-competidor-uber-devorado-mercado-latinoamericano/788921301_0.html.

144 “‘Pon Tu Precio,’ la nueva opción de negociación de viajes que lanza DiDi,” PL Prensa, March 22, 2024, https://www.paislobo.cl/2024/03/pon-tu-precio-la-nueva-opcion-de-negociacion-de-viajes-que-lanza-didi.html.

145 Emily Anderson, “Would You Haggle with Your Rideshare Driver for a Better Deal?,” The Leader, April 3, 2024, https://www.theleader.com.au/story/8579518/didi-rideshare-app-launches-negotiation-tool-in-regional-cities; PL Prensa, “‘Pon Tu Precio.’”

146 PL Prensa, “‘Pon Tu Precio.’”

147 “DiDi habilita en Perú opción para que pasajeros propongan el precio de sus viajes,” PerúRetail, December 6, 2022, https://www.peru-retail.com/didi-habilita-en-peru-opcion-para-que-pasajeros-propongan-el-precio-de-sus-viajes/.

148 Peru’s minimum monthly wage is 1025 soles. Redacción Gestión, “Gobierno subió a S/ 1,025 el salario mínimo,” Gestión, April 3, 2022, https://gestion.pe/economia/gobierno-subio-a-s-1025-el-salario-minimo-remuneracion-minima-vital-pedro-castillo-mef-mtpe-noticia.

149 Sandra Ferrándiz, “Didi habilita registro de conductores..

150 Superintendency of Land Transportation of People, Cargo and Goods, Reglamento Nacional de Administración de Transporte – Decreto Supremo No 017-2009-MTC, July, 2020, sutran.gob.pe/wp-content/uploads/2020/08/Reglamento-Nacional-de-Administración-de-Transporte-–-DS-Nº-017-2009-MTC_modificado.pdf and: “ATU Informa:¿Cuáles son los requisitos para brindar el servicio de taxi independiente?,” Urban Transportation Authority for Lima and Callao, September 18, 2020,

https://www.gob.pe/institucion/atu/noticias/303188-atu-informa-cuales-son-los-requisitos-para-brindar-el-servicio-de-taxi-independiente.

151 Valeri León, “Didi vuelve a operar en Perú luego de que MTC bloqueara sus servicios - Infobae,” Infobae, August 30, 2023, https://www.infobae.com/peru/2023/08/30/didi-vuelve-a-operar-en-peru-luego-de-que-mtc-bloqueara-sus-servicios/.

152 Geraldo Capillo, “DiDi reactiva operaciones en Perú: la historia detrás de la suspensión dictada por el MTC,” Diario Expreso, August 30, 2023, https://www.expreso.com.pe/actualidad/didi-reactiva-operaciones-en-peru-la-historia-detras-de-la-suspension-dictada-por-el-mtc-motos-taxis-repartidores-noticia/1008063/; “El fin de DiDi Moto: los entretelones de cómo el MTC dispuso el cierre del servicio de ‘taxi sobre dos ruedas,’” Expreso, August 19, 2023, https://www.expreso.com.pe/actualidad/el-fin-de-didi-moto-los-entretelones-de-como-el-mtc-dispuso-el-cierre-de-este-servicio-de-taxi-sobre-dos-ruedas-app-aplicativo-noticia/1003629/.

153 Claudia Inga Martínez, “DiDi cuenta qué pasó con el bloqueo de su aplicativo y en que invertirá US$10 millones en el Perú este año,” El Comercio, October 23, 2023, https://elcomercio.pe/economia/dia-1/didi-didi-cuenta-que-paso-con-el-bloqueo-de-su-aplicativo-y-en-que-invertira-us10-millones-en-el-peru-este-ano-bloqueo-didi-moto-didi-food-noticia/.