Atomized society composed of individuals who have lost both the ability and the desire to create social ties and communicate with each other—“a sand society”—gets easily manipulated. For millions of Russians, Crimean annexation, the idea of the “Russian World,” and support for the Russian speaking population in Ukraine has become an imitation of the “common interest,” “common destiny”, and reflection of “justice.” However, the military-patriotic tide could work in Russia only if it is peaceful, does not threaten the lives of the ordinary citizen, and does not require them to open their wallets.

Meanwhile, the undeclared military conflict in the Ukrainian East has gradually demonstrated its ugly side: dozens of coffins with killed Russian mercenaries are silently brought to their native towns and secretly buried under the watchful eyes of the security services. The authorities, both civilian and the military, turn away from the families of the deceased, saying “We did not send your husband (son) to Ukraine!” This attitude could be easily explained: the Russian population is not ready for a real war and bloodshed, which is why the authorities try  hide the truth about casualties. However, the sobering among the population has started. There are signs that the feeling of Post-Crimea euphoria  is gone as the uneasy return to reality sets in.

There is no more mass support for annexation of the Ukrainian South-East. Putin is still excluded from criticism. But people’s attitude toward the authorities has returned to the old sour moods: according to recent Levada polls, only 12 percent of respondents believe that the Russian authorities are “honest” and 22 percent think that they are “a good team.” Only 11 percent of respondents believe that the authorities have the same interests that ordinary Russians have.

In the situation when the Kremlin turns to the war policy trying to prove that the State is the only value and has to be defended and obeyed, only 47 percent think that the interests of the state are more important than interests of an individual. And 39 percent of respondents are convinced that the interests of the individual are more important. This means that the military-patriotic drug has started to wear off.

The Kremlin understands its fragile nature and has to deliberate: what to do next? A new battle with the enemy? Growing tension between Moscow and Kiev shows that the Kremlin is playing with another military (or threat of military involvement) solution. But Russians are not ready to pay for it with their lives.